Who makes podintel

podintel is built by Adyntel, the ad intelligence company behind the Adyntel API for Meta, Google, TikTok and LinkedIn ads. Podcasts were the channel our customers kept asking about and nobody covered properly, so we built it.

How the data is made

We read public RSS feeds, download each episode as several different listeners would, and compare the audio to find dynamically inserted ads. We transcribe every episode from the publisher's transcript, YouTube captions or our own speech recognition, then find ad segments with rules and a curated advertiser dictionary. No language models are used to guess sponsors; if a window does not match a known brand it is kept and flagged, never invented.

What we do not do

We do not estimate audience sizes, CPMs or ad spend. We do not collect listener data. We count what was actually said in the audio.

Questions: [email protected]