Michelob Ultra, a beverage brand (michelobultra.com), is one of the podcast advertisers podintel tracks. In the last six months Michelob Ultra sponsored 22 episodes across 2 podcasts, a total of 22 ad placements, most often on The Bill Simmons Podcast and THE ED MYLETT SHOW. 86% of those ads were host-read and 14% were dynamically inserted. The most recent Michelob Ultra podcast ad aired Sep 21, 2026.
Use this page to see which podcast audience Michelob Ultra buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Michelob Ultra sponsors
Every Michelob Ultra podcast ad
How Michelob Ultra advertises on podcasts
host-read sponsorships. 14% dynamically inserted ads.
mid-roll · 5% pre-roll · 0% post-roll.
interview 95% · self development 5%
most common landing page. One URL per show for attribution.
Michelob Ultra's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Michelob Ultra podcast sponsorships by show
Every podcast where Michelob Ultra ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| The Bill Simmons Podcast | 21 | 19 / 2 | michelobultra.com/superior | Mar 20, 2026 | Sep 21, 2026 | |
| THE ED MYLETT SHOW | 1 | 0 / 1 | michelobultra.com/superioraccess | Mar 17, 2026 | Mar 17, 2026 |
What a Michelob Ultra podcast ad sounds like
Host-read Michelob Ultra ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“This episode is brought to you by Michelob Ultra. It's the small moments where we have the most fun sometimes, like having a friendly little competition with your friends to see who's the fastest or who can putt better in the backyard or who can get to somebody else's house or the better route, whatever it is. Even better if you put some Michelob Ultra on the line or a refreshing way to up the stakes. Like me and House are going to pick games against each other on Thursdays,…”
Brands buying the same shows
Advertisers that overlap with Michelob Ultra on the most podcasts.
- Sweetgreen 2 shared podcasts · food
- Kraft Heinz 2 shared podcasts · food
- FanDuel 2 shared podcasts · auto detected
- Hinge 2 shared podcasts · consumer app
- Lenovo 2 shared podcasts · tech
- Wayfair 2 shared podcasts · home
- Disney+ 2 shared podcasts · media
- Hulu 2 shared podcasts · media
Other beverage advertisers
Michelob Ultra's competitors on podcasts, by placements.
- Trade Coffee 208 placements
- Athletic Brewing 32 placements
- Pique 17 placements
- Celsius 10 placements
- Mud\Wtr 8 placements
- Olipop 6 placements
- Coca-Cola 6 placements
- Pepsi 5 placements
Michelob Ultra podcast advertising FAQ
Which podcasts does Michelob Ultra sponsor?
Michelob Ultra has run 22 ad placements across 2 podcasts tracked by podintel, including The Bill Simmons Podcast and THE ED MYLETT SHOW. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Michelob Ultra podcast ads host-read or dynamically inserted?
86% of Michelob Ultra placements are host-read and 14% are dynamically inserted. 95% run as mid-roll ads.
What is the Michelob Ultra podcast promo code?
Michelob Ultra uses a different offer per show. The most common landing page is michelobultra.com/superior. The show table lists the code and URL for each podcast.
How much does Michelob Ultra spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 22 in the last six months across 2 shows, with 4 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Michelob Ultra advertise on?
Mostly interview and self development podcasts, largely on shows hosted by Megaphone (Spotify). Brands that buy the same shows include Sweetgreen, Kraft Heinz, FanDuel and Hinge.