The #1 Messaging Shift That Makes People Pay Attention

0:00So many of us tend to be wanting to create content, trying to sound so intelligent and so different.

0:07Like, oh, well, if I talk about that basic thing, they're going to think that's too simple and I won't be able to charge for that, or it's going to look like I don't know what I'm talking about.

0:16Well, I want to remind you: Mel Robbins wrote a book called The Five Second Rule, 270-something pages, about counting down backwards from five.

0:26What you're trying to do is sound smarter to impress other people when really the masses are buying and needing these more basic concepts.

0:41Hey, everyone, welcome back to the podcast.

0:43It's time for another quickie because there's always time to fit an inspiration.

0:47And I have the most exciting announcement ever.

0:51I have to tell you that on June 13th, please mark your calendars like pretty please.

0:58This is going to be the most fun event.