#418 Phil Knight: Founder of Nike

May 7, 2026 · 1h 3m · YouTube

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asr · 12,563 words · docs
0:00I was up before the others, before the birds, before the sun.
0:03I drank a cup of coffee, wolfed down a piece of toast, put on my clothes, and laced up my shoes.
0:08Then I slipped quietly out the back door.
0:10There were no cars, no people, no signs of life.
0:13I was all alone, the world to myself.
0:16What a beautiful place to be from, I thought.
0:18I was proud to call Oregon my home, but I felt a stab of regret too.
0:23Oregon struck some people as the kind of place where nothing big had ever happened.
0:27If we Oregonians were famous for anything, it was an old, old trail that we had to blaze to get here.
0:33The best teacher I ever had, one of the finest men I ever knew, spoke of that trail often.
0:39It's our birthright, he'd growl.
0:41Our character, our fate, our DNA.
0:44The cowards never started, and the weak died along the way.
0:47That leaves us.
0:49Phil Knight is quoting his co-founder of Nike Bill Bowerman.
0:52Some rare strain of pioneer spirit was discovered along the trail, my teacher believed.
0:56Some outside sense of possibility mixed with a diminished capacity for pessimism.
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