#420 Steve Jobs In Exile

0:00For a long time, people have been asking me, can you make a podcast on failure?

0:03There is a brand new book called Steve Jobs in Exile: The Untold Story of Next and the Remaking of an American Visionary.

0:10And it was written by Jeffrey Kane.

0:12And that is what this episode is going to be about because the book is exclusively about.

0:16It chronicles that 12-year period of exile between when Steve Jobs gets kicked out of Apple and then he returns to Apple.

0:25It is probably the defining point of Steve Jobs' life because you will see one of the most brilliant entrepreneurs, maybe the greatest entrepreneur to ever live, just make mistake after mistake after mistake.

0:34And the longer he's in exile, the more the pressure builds because he's burning through his entire fortune.

0:39And yet, because we know what happens after he returns to Apple, this is somehow one of the most inspiring stories because of Steve's refusal to quit and then his ability to transform, to build himself into the kind of leader and entrepreneur that deserves to run Apple.

0:56And before I jump into this book, I want to read you a paragraph from another book because I want you to keep in mind these few sentences from this other book.