Ads
3
Brands
3
Inserted
0
Transcript
10k words
Ads in this episode
EP · Founders · #421 Jony Ive52:45
10:59host read
Ramp
ramp.com
31:17host read
Vanta
vanta.com
31:54host read
AppLovin
axon.ai
Transcript
asr · 10,291 words · docs
0:00I just wanted a soundbite, but he launched into a passionate, 20-minute description about his latest work.
0:05I could barely get a word in edgewise.
0:07He couldn't help himself.
0:08Design is his passion.
0:10He began telling me how keeping things simple was the overall design philosophy for the machine.
0:16He said, we wanted to get rid of anything other than what was absolutely essential, but you don't see that effort.
0:22We kept going back to the beginning again and again and again.
0:26Do we need this part?
0:27Can we get that part to perform the function of these other four parts?
0:32It became an exercise to reduce and reduce and reduce, but it makes it easier to build and easier for people to work with.
0:41In releasing new products, companies tended to add more bells and whistles, not take them away.
0:46But here, Johnny was saying the opposite.
0:49The purpose of this book is to answer the question, how did an English art school grad with dyslexia become the world's leading technology designer?
0:58In the pages that follow, we'll meet a brilliant but unassuming man, obsessed with design, whose immense and influential insights have, no doubt, altered the pattern of your life.
Full transcripts are coming soon
10,291 words with timestamps and ad segments marked. Join the waitlist for early access.