#430 How to Write Ads That Sell

Aug 23, 2026 · 1h 4m

Ads

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13k words

Ads in this episode

EP · Founders · #430 How to Write Ads That Sell1:03:30

11:57host read

Ramp

ramp.com

21:44host read

AppLovin

apploven.com

22:50host read

Vanta

vanta.com

At	Brand	Type	Placement	URL	Found by
11:57–12:19	Ramp	host readaudio feed	mid-roll	ramp.com	trigger
21:44–22:50	AppLovin	host readaudio feed	mid-roll	apploven.com	trigger
22:50–40:06	Vanta	host readaudio feed	mid-roll	vanta.com	trigger

Transcript

asr · 13,026 words · docs

0:00This book is not written as a personal history but as a business story.

0:03I've tried to confine myself to matters of instructive interest.

0:06The chief object behind every episode is to offer helpful suggestions to those who will follow me and to save them some of the midnight groping which I did.

0:16Any man who by a lifetime of excessive application learns more about anything than others owes a statement to his successors.

0:25The results of research should be recorded.

0:28Every pioneer should blaze his trail.

0:30That is all that I've tried to do.

0:33My only claim is that I have probably worked twice as long as anybody else in this field.

0:38I have lived for many years in a vortex of advertising.

0:42Naturally, I learned more from that experience than those who had a lesser chance.

0:47I want that experience to help others avoid the same difficult climb.

0:51I set down these findings solely for that purpose of aiding others to start far up the heights that I scaled.

0:58Had someone set down a record like this when I began, I would have blessed him for it.

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