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0:33Okay, let's start with a quiz.
0:36I'm thinking of an industry, and I want you to guess it.
0:40This is an industry that many people feel takes up way too much space.
0:46The industry is land-intensive.
0:48We use a lot of land.
0:49Did you guess AI data centers?
0:52Great guess, but that is not the industry I'm talking about.
0:57Here's another clue.
0:58This is an industry where prices have been rising even faster than inflation, and yet consumption isn't falling.
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