Episode 555: Jamie Siminoff: Why "Acting Like a CEO" Killed More Startups Than Failure Ever Did
May 19, 2026 · 1h 28m
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EP · Habits and Hustle · Episode 555: Jamie Siminoff: Why "Acting Like a CEO" Killed More Startups Than Failure Ever Did1:27:47
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asr · 20,125 words · docs
0:01Hi guys, it's Tony Robbins.
0:02You're listening to Habits and Hustle, crush it.
0:07Do you know the story of Rolex?
0:08No.
0:08It's a non-for-profit.
0:10Rolex is a non-for-profit company.
0:12Hold that thought.
0:13We should.
0:14Okay, I'm going to keep this insane.
0:15That is crazy insane.
0:16That is crazy.
0:16I want to hear the story.
0:18Guys, I want to tell people who you are because I'm already going.
0:20This is going to be on the podcast.
0:22Okay, so we have Jamie Simonoff, just by the way, then we're going to tell you the Rolex story in two seconds.
0:28Jamie is the founder of Ring.
0:30He sold it for $1.1 billion.
0:33$1.15.
0:35I mean, just like you know, like semantics here.
0:38A little, okay.
0:39And it was bought by Amazon.
0:41He then went to, it was acquired, but now you're, you went to work with for Amazon and then you stopped.
0:47Stayed for five years.
0:48Okay.
0:48I was just, I mean, I was kind of burnt and whatever, left for a little bit.
0:52And then I came back last.
0:54I've been back like a year now.
0:55Okay.
0:56Then you came back to run.
0:58Now he's back at Amazon to run Ring.
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