Adam Mosseri: AI is a tailwind for authenticity

Jul 9, 2026 · 1h 8m · YouTube

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asr · 12,944 words · docs
0:00No, I think taste matters a ton.
0:01In a world where it's easier to build things, it's more important to make sure that your time is spent figuring out what you should be building in the first place.
0:11The people who I think are gonna make the most of it are the ones who are clear-eyed about what AI is good at and what it's not good at, and also have an instinct or a nose for what it will be good at and not good at.
0:23What's something that the Instagram algorithm knows about human behavior that people may not realize?
0:30I think people assume that there's a much more detailed semantic understanding of everybody's interests and preferences in the algorithm than there is.
0:38Is the rise of AI content a headwind or a tailwind for Instagram versus other platforms?
0:45I think it's going to be a tailwind, but I think it's going to be a challenge.
0:48In a world where there's an abundance of synthetic content, I actually think people are going to seek out creativity and authenticity and people.
0:58I don't think we should filter out AI content.
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