How to build a company that withstands any era | Eric Ries, Lean Startup author

0:00All kinds of famous companies.

0:01The thing that destroyed them was not competition.

0:04Their very success became a liability.

0:07I want to hear the OpenAI versus Anthropic story.

0:09Dario was a first-time founder.

0:10It wasn't a hot company at all.

0:12The boom hadn't happened yet.

0:13Chat GPT hadn't been invented yet.

0:15Nonetheless, they were true believers in this safety mission.

0:18And so one of their investors suggested they come talk to me.

0:20I told them, look, if you don't get this right, here's what's going to happen.

0:22And they were very determined to do something about it.

0:25They wrote into their charter, Anthropic has directors on its for-profit board who are appointed by and are accountable to an outside group of trustees who are AI safety experts, who do not have equity in Anthropic.

0:37Whenever you see Anthropic do the right thing, like when they refuse to release a model because they think it's too dangerous, think about how much that's costing them.

0:43This new book, Incorruptible, is about helping you protect what you've built.

0:46What is it that you need protection from?

0:48We all know this force.

0:50I call it the force that no one controls, but everyone obeys, that tends to drag organizations down into mediocrity to the point that we lose control of them.