Snapchat CEO: Why distribution has become the most important moat | Evan Spiegel

0:00You guys have a billion monthly active users.

0:03Why is it so freaking hard to build a durable lasting social consumer product?

0:08So much of consumer technology focuses on buy product market fit.

0:12People don't spend nearly enough time thinking about distribution and figuring out distribution.

0:16I feel like Snap has always been punching above its weight in terms of just how much new stuff comes out of your team.

0:22Stories, AR glasses, swipe-based navigation.

0:24We have a very, very small design team that is constantly innovating and creating new things.

0:29Your first day that you join the design team, you present work.

0:32You're making things.

0:33If you want to have a good idea, you have to have lots of ideas.

0:35People copy you.

0:36As a human, how does it feel just to see this consistently happen?

0:3815 years ago, we essentially learned that software is not a moat, which is something that everyone is discovering today with AI.

0:44You describe this coming year as the crucible moment.

0:47It's a real turning point.

0:48We're in an industry where so much of the conversation is focused on technology.

0:52Humanity is far more important because humanity dictates how technology is adopted.

0:59Technology leaders think that folks will just blindly adopt new technology as it comes out.