3 millionaires reveal their super niche businesses

0:00All right, we're back.

0:00We're playing Shoot Your Shot, where we take founders and business owners from the audience who get to sit in this chair right here, pitch us their business.

0:08We have founders all the way from a million bucks to $100 million businesses.

0:12So let's do it.

0:12Let's bring out the next founder.

0:18First leather jacket on the pod.

0:20What's your name?

0:21Yeah, I'm Rishi.

0:22I'm one of the founders of Hot Plate, and we powered over $100 million of sales for independent food entrepreneurs.

0:27Okay, so the big number is $100 million in sales.

0:29Yeah.

0:30Unpack that.

0:31What does that mean?

0:31Totally.

0:32So Hot Plate is a platform that lets anybody sell food online.

0:35We work with like small pop-up bakers that like sell food at their house all the way to like this guy who's an ice cream maker in medicine.

0:42Have you seen this?

0:42It's Airbnb for food type of thing, right?

0:44Type of thing.

0:44Yeah, yeah.

0:45So we're starting right now as a tool that lets a seller who has like an Instagram following sell food directly to their audience.

0:51A lot of times those sellers are using like, you know, spreadsheets, Venmo, DMs, like a hodgepodge of tools, or they're using a platform like Square Shopify, just isn't built for like pre-order.