Ex-Tesla President reveals EVERYTHING Elon does to win

0:00Part of the secret to Elon's secret sauce is he sets these order of magnitude improvement goals.

0:06So 10x, 100x.

0:08He came to me and said, Hey, look, we got to figure out how to sell cars online because nobody was buying $120,000 thing sight unseen online.

0:16And so he turns to me and he says, this is your goal.

0:18Improve digital sales by 20X.

0:20So now it's like, oh, crap, I got to think way differently about this.

0:23I feel like I can rule the world.

0:25I know I could be what I want to.

0:28I put my all in it like a days off on a roll less truck.

0:32All right.

0:32So I guess to start, I mean, I almost want to rename the podcast, How Lucky Are We.

0:36It's like, oh, we get to sit here with a guy who was the president of one of the most important companies of our time, Tesla, for years.

0:43You get to work with one of the greatest entrepreneurs ever, Elon.

0:46You yourself have this crazy entrepreneurial track record.

0:48You've built and sold, you know, five, six different startups.

0:52You're like the force gump of the tech industry, just going into different spaces and you go into, you know, auto repair and cyber insurance and all these different spaces.