i got internet famous... if i started again from scratch, here's what I'd do this time

0:00People do not want information.

0:01They want a feeling.

0:02There is no such thing as too long.

0:04There is only too boring.

0:06You need A plus content with C minus delivery.

0:08The rule of 100: 100 videos every time, choose one thing to do better.

0:12If you've ever thought about building an audience or building a brand online, this video is for you because I've done it.

0:19I feel like I could rule the world.

0:21I know I could be what I want to.

0:24I put my all in it like my days on the road.

0:27Let's travel never.

0:28For the last five years, I've built a podcast.

0:30This podcast has done over 100 million downloads.

0:33We've got a million YouTube subscribers, half a million on Twitter.

0:37I've gotten some experience at building audiences and I've learned what I would call a pretty non-conventional playbook.

0:43So this is my non-obvious advice for you because you've heard all the obvious advice.

0:47The obvious advice is you should post consistently and you should do X, Y, Z.

0:51This is not that.

0:52Okay.

0:52So here's the advice that if I was sitting down younger me who was interested in doing this, actually wanted to be a content creator, wanted to have an audience, these are kind of the hard lessons learned.