Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)
Jul 27, 2026 · 1h 19m · YouTube
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EP · My First Million · Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)1:18:37
24:05host read
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asr · 13,829 words · docs
0:00There are two ways of making money.
0:02You can either make desirable things or you can make things desirable.
0:07And there's not much you can do about the laws of physics.
0:10Whereas the laws of psychology are magnificently malleable.
0:22We know about you, but do you know what you're getting into at all?
0:26Up to a point.
0:27I know the podcast quite well.
0:29I know that you're like recently a kind of a social media star, even though you've been killing it for decades.
0:35I heard a story about how someone just started uploading some of your talks and it went viral.
0:40And then you said, maybe I should do this.
0:41It happened, I think, accidentally.
0:44And I've kind of reversed engineered what happened, which is that most marketing people talk about what they do.
0:51And my argument is, of necessity, I started talking about how we think.
0:56And consequently, you know, the willingness to accept the fact that surprisingly arbitrary, seeming trivial decisions may have a monumental effect is actually necessary to have a proper understanding of living in a complex interconnected system.
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