Spotting Billion Dollar Investments Was Hard Until I Learned These 3 Rules | Rohan Oza
May 5, 2026 · 1h 6m · YouTube
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0:00Every deal on Shop Tech, that's a beverage.
0:02I know they're looking at me.
0:03Nobody wins the lottery seven times.
0:05You got sharks spitting out the product, you've got a terrible brand name, and you pick up 25% of that company.
0:11Sold for a billion and a half.
0:13Is this just art, or is there some science behind it?
0:16One of the biggest lines of Robert Woodruff was that he wanted Coke to be within arm's reach of desire.
0:22Brand is creating that desire.
0:24One in 10 Americans influence the other nine.
0:27The goal is to spot that one.
0:28Can you teach us more about how it's done?
0:30It's actually three things.
0:32One is spotting stuff early.
0:33One is building the brands.
0:35And the other is actually...
0:36I feel like I can rule the world.
0:38I know I could be what I want to.
0:41I put my all in it like my days off.
0:43On the road, let's try to get a bunch of people.
0:44You are the brand father.
0:48You have been crushing it in the beverage space.
0:51I was reading the research on you the last couple of days.
0:54I knew about Poppy.
0:55I knew about vitamin water, but I didn't know the extent of it.
0:59Can you brag for a second?
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