This guy built a $1B+ brand in 3 years. The product? You'd never guess

0:00Zero to over a billion dollars in 32 months.

0:03It's maniacal.

0:04We're quite literally just getting started.

0:05Where do you think is that gap to really jump from average or good to great?

0:09If you want to have the greatest odds of success, it's by creating a new format.

0:13New formats win.

0:14You obviously spotted one really great opportunity.

0:17I'm curious what other opportunities you spot.

0:18I think there's an idea that no one else is going to be able to run at that is a $10 billion business idea.

0:23You should just say it now and we'll bleep it out.

0:25We'll talk about that.

0:26I think that's the biggest opportunity for founders.

0:28What are the inputs necessary to get to $100 million in revenue for an e-comm brand in three years?

0:33Here's what I'll say.

0:35I feel like I can rule the world.

0:37I know I can be what I want to.

0:40I put my all in it like my days off.

0:42On the road, let's travel.

0:44Here's three things I'd love for you to deliver.

0:46One, I want to know the origin story.

0:47Like, how the hell did you have the idea?

0:49And why did you have the confidence in the idea?

0:50We're going to go there.

0:51Two is you sent us a thing about your marketing funnel, which is like, you know, what does world-class marketing look like in this scenario?

0:58And then the last part, I want to riff with you, brainstorm on like where to from here.