We decoded the business behind this influencer’s perfect life

0:00When I was at the Tony Robbins event, he was like, You think I just woke up like this?

0:04I created this Tony Robbins motherfucker.

0:06I decided that that's who I needed to be, and then I created him.

0:10I feel like I could rule the world.

0:12I know I could be what I want to.

0:20I've got something that every woman listening to this is going to be saying to themselves, no, duh, but I think it might be interesting to you.

0:25There's a chance that your wife has already indoctrinated you on this, but have you heard of this thing called Ballerina Farms?

0:31Why does that sound familiar?

0:33What is it?

0:33What's Ballerina Farms?

0:34Awesome.

0:35I love that you don't know this.

0:37All right.

0:37So check this out.

0:38So there's this woman named Hannah Nealman, and I started following her on Instagram along with like 20 million other people.

0:46She's got 20 million followers across all of her platforms.

0:48So definitely was not an early adopter.

0:50Discover.

0:51Yeah.

0:52So yeah, you're welcome.

0:54But basically, her content is like these like warmly lit videos where it's sort of a little Martha Stewarty and it's her on her farm talking about how she's making like sourdough bread and she's making like she's making her own getting her own milk from the cows and making like different recipes and all this amazing stuff.