John Maxwell's #9 Law of Leadership: The Law of Magentism
Aug 13, 2026 · 19 min · YouTube
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0:05This is the Edmund Milwaukee show.
0:0921 Irrefutable Laws of Leadership Series Law 9, the Law of Magnetism.
0:14Who you are determines who you attract.
0:16Leaders don't attract who they want, they attract who they are.
0:19Welcome back to this leadership series on John Maxwell's 21 Irrefutable Laws of Leadership.
0:24John teaches the principle, and I help connect it to what really looks like in the actual real world when you're building a team or a company or a life.
0:32Today's principle is the law of magnetism.
0:34The people you attract are often a reflection of who you are as a leader.
0:38Your values, your energy, standards, discipline, most of all your character create a kind of magnet where you draw to you the people like you.
0:46And over time, that magnet shapes the people who come into your world.
0:50This is one of the most confronting laws in leadership because it forces us to look in the mirror.
0:55If your team lacks urgency, clarity, or accountability, sometimes the first place you need to look is not at them, but at you.
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