Here's the Quickest Way to Get What You Want

0:01Unless you are producing content that is meaningful to an audience on this device across seven or eight platforms, podcast, LinkedIn, YouTube, Facebook, Instagram, Twitter, Tumblr, unless you're producing content in written form, audio form, or video form across seven to ten apps on this device, unless you are relevant on those ten apps, LinkedIn, YouTube, Twitter, Instagram, if you are not, you are fundamentally irrelevant in society.

0:30This is a very important thing to understand because I know there's people sitting here who have $11 million business and are super happy and aren't even on social media.

0:39I get that, but what you're not factoring in is what happens next.

0:44To me, what's most important is not today.

0:47I stand up here and so unbelievably appreciative of that reception that I just got and knowing how many of you came here to hear me speak, but I promise you, as I breathe here right now, I recognize that literally everything I did an hour ago and back is irrelevant if I'm unable to execute going forward.