The #1 Problem with Movie Marketing in 2026

0:00Hello, Tim.

0:00That's good.

0:02Hello.

0:02We can go into the movie marketing stuff.

0:04We have like information to give you, and then maybe that sparks something.

0:08Okay.

0:09So I made a whole bunch of research.

0:11I made a slide presentation.

0:12I can show you.

0:13It has a lot of examples, a lot of, a lot, a lot, a lot of data.

0:17But I kind of wanted to hear what you're where your mind is at.

0:21Start with that before we get into that data.

0:23There is nothing more intuitive to me than movie marketing is one of the great disasters in our industry, in society.

0:33And you look at Marty Supreme, and that is an incredible execution of the reverse.

0:39They did so many different things, which brought awareness.

0:43You know, obviously Timothy was already getting red hot, but there's, I'm sure the five of us would agree that Marty Supreme's marketing worked because we had some general awareness of what the hell's going on before it even kind of hit.

0:58Obviously, we'll talk about the horror movies in a minute, and there's a lot to it, but I'm talking about Supergirl, and I'm talking about the trillion other movies that come out a year that fail.