The Future of Retail: Why Analog Experiences are Making a Comeback

Apr 22, 2026 · 35 min

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EP · The GaryVee Audio Experience · The Future of Retail: Why Analog Experiences are Making a Comeback34:41

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0:00We're starting to get a little fatigued.

0:01And so you're seeing sports, concerts going to stores rising slowly but surely.

0:08You see weird numbers like vinyl records had its biggest sales in like 30 years.

0:14Some people here might have been part of the group where this last Christmas we tracked over 20,000 social media posts where a 12 to 14 year old asked for an analog phone instead of a smartphone.

0:27Gen Alpha sees Gen Z and they don't want to be like that.

0:32Gen Alpha does see it two ways.

0:34One, they think their older siblings are entitled and soft, which is probably a good thing for the future, but they're also more cynical to technology.

0:42And I think that in an incredibly bullish analog, I'm incredibly bullish the real world.

0:47But just because that macro trend is happening, we still have a lot of work to do.

0:51This is the Gary Vee audio experience.

0:56For starters, Gary, I'm so thrilled.

0:58You are a busy guy.

0:59If you follow Gary, you guys know Gary's out and about.

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