The Most Underrated Social Media Platform You Need to Start Posting On

0:00Podcast Nation, what's good?

0:01It's Gary.

0:02One thing you're going to see for me a lot more is original content for the podcast, which I'm sure everyone's like, yay.

0:09In fact, leave a review and some stars for that if you haven't.

0:13Anyway, this is a talk I gave this week at Snapchat at an off-site with marketers.

0:19I think anybody who's got a personal brand, anybody who's got a small business, definitely a CPG brand, a fashion brand, a consumer brand, pay very close attention to what I talk about here.

0:30I get into very real detail about interest media versus social media, the interest graph, how the algorithms are working, how to get more out of your performance marketing if you're spending on CAC and ROAS and LTV, some bigger kind of philosophical consumer behavior points, and really a recap of some historical things I've done in context and what it means for you and how you can make more money, get more followers, get more happiness, get more joy.

0:59And most of all, talking about an underpriced attention place, which is Snapchat Spotlight.