The New Rules of "Social" Media in 2026

Jul 11, 2026 · 10 min · YouTube

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asr · 1,895 words · docs
0:00We don't even live in social media anymore.
0:03We now live in interest media.
0:04Five years ago, you got content from the people you followed, even if you didn't give a shit what your cousin was doing today.
0:10I started a TikTok account.
0:12The first post on that account with zero followers got 8.2 million organic views.
0:18You better understand that every one of you now live in an AI world.
0:21This is only going to compound dramatically.
0:24Your third TikTok can fundamentally change the course of your career.
0:28This, my friends, is about adaptability.
0:31This is being prepared for the moment.
0:33This is the Gary B audio experience.
0:37Look, there's so much opportunity in social media.
0:40And whether you make the content or somebody else makes the content, the one thing that we are all bound by is that we are all fighting for attention of a human being to then do the thing that you want them to do.
0:50And attention has moved.
0:52We now live in a world that is incredibly fragmented.
0:55And I think we all know that.
0:56In fact, we don't even live in social media anymore.
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