Why 2026 is the Year of Alternative Sports
Aug 28, 2026 · 9 min · YouTube
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EP · The GaryVee Audio Experience · Why 2026 is the Year of Alternative Sports8:32
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0:00This is the Gary Vee audio experience.
0:04Do you know how many times the SPN talked about LeBron not winning a title yet?
0:07And then he did.
0:08Alternative sports is exploding, and one of the latest examples is big league wiffleball.
0:13The New York Green Apples just became the first ever Big League World Series champions, defeating the Dallas Pandas in Florida last week.
0:20Joining us now is one of the team's investors.
0:23He's here to talk about the rise of alternative sports and much more from AI to media and collectibles.
0:28Gary Vanerchuck, VanderMedia CEO and VannerX Chairman.
0:32Great to see you, Gary.
0:33Always great to see you.
0:34Good morning.
0:35So much fun, this idea of Major League Wiffleball.
0:39My one disappointment in looking into it is you don't actually use a lawn chair for the strike song.
0:44But I mean, how long has it been around?
0:46What's the business model of the league?
0:49I mean, the business model of the league is the business model of every league, right?
0:52Which is ultimately you want to build enough demand that you get significant TV rights to become exclusive, sponsorship.
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