Why I’m Doubling Down on Analog in a Digital Era

Apr 13, 2026 · 54 min

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EP · The GaryVee Audio Experience · Why I’m Doubling Down on Analog in a Digital Era54:15

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0:00The person that's very comfortable with analog, hosting a conference, having 25 people in this room right now while we do this.

0:07Brands are going to find incredible value in the analog world.

0:11Real life, restaurant, real life studio podcast.

0:14Real life is going to explode.

0:15We're going to live in this barbell world.

0:17Extreme technology, but extremely scaled.

0:21What we take for advantage, us four is like, that's normal, like being outside, like a pop-up shop, you know, going to a sporting event.

0:28They're going to continue to increase in value.

0:31This is the Gary Vee audio experience.

0:35You know, I've been watching you for eight years now, so I've been preparing for this interview for eight years.

0:41And what I noticed about you is that you're right at so many things.

0:45I remember you predicted TikTok, and you were the reason I started TikTok.

0:48I had three million followers there because you were lucky to start TikTok.

0:52And I remember you were talking about voice, that we're going to talk to our computers with voice, when it wasn't that obvious because voice wasn't good by then, and now it's a reality.

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