505 - Cole Schafer: How to Write Words That Sell
Aug 25, 2026 · 2 min
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0:00No matter you're a business owner, you're a creative, you're a professional, we all need to use our words to influence and inspire other people.
0:06And writing can be difficult sometimes, but my guest today is here to show us how to do it with more heart, more impact, and a lot more creativity.
0:14Cole Schaefer runs a small creative writing shop called Honey Copy, where he works with brands of all shapes and sizes on writing words that read like poetry and sell like Ogilvy.
0:24Now, off the clock, he also moonlights as a poet, building a small but ravenous readership over on Instagram, where he's got two books released of poetry and pose, and a third one is coming soon.
0:35Cole, thank you so much for making the time to join us.
0:38Now, before I let you say anything, I need to say this on camera.
0:42I've worked with so many different people.
0:44I've had so many different folks contribute to different programs.
0:47Your new masterclass in the copy cure is phenomenal.
0:51So thank you so much for putting so much work into that.
0:54You're welcome.
0:55Thank you for the opportunity.
0:56It was a lot of fun to create.
0:58Yeah, super creative.
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