Broke Isn't a Money Problem. It's an Identity Problem | Myron Golden

0:00People don't lack abundance.

0:02They lack awareness to the access they have to abundance.

0:08What does that mean?

0:08That means there's more than enough for everybody to have more than enough, and there still be more than enough left over.

0:14But most people are unaware that that's the actual case.

0:17It would be like walking through life and thinking there's a limited amount of air.

0:23And if there's a limited amount of air, then I don't want to breathe too much because there might not be enough left over for everybody else.

0:28A business strategist, best-selling author, went from growing up in poverty to building a multi-million dollar business, helping thousands of people change the way they think about money, value, and purpose.

0:38Myron Golden in the house.

0:40I think it's the most important skill any entrepreneur can accomplish.

0:45Like they need to develop the skill of selling.

0:48I had it so programmed out of me because I thought it was yucky.

0:51You're programmed not to like to talk about money.

0:53Certainly don't want to ask for money.

0:55You don't want to ask strangers for money.

0:56So we don't even realize we have all this subconscious program that's against selling.