Meet The Woman Who Built A $3B Beauty Brand from $0 | Anastasia Soare

0:00Our next founder saw an opportunity hiding in plain sight that no one else saw. >> When I started nobody had eyebrow products. [music] I started a category in the beauty industry that didn't

0:10exist. She escaped communist Romania in 1989. People were [music] living from day to day, going to bed empty stomach. So you arrive in Los Angeles and they don't allow you to even

0:23bring a single dollar. You held your baby. Just 3 years old. >> Told your boss you wanted just to eyebrows. What did your boss say? No, [music] no, of course they didn't agree.

0:32I never gave up. He was an immigrant as well. Somebody give them a chance. Give me a chance. She [music] spoke zero English and started that business at 40. Every 9 seconds around the world we sell

0:45one product. >> 9 seconds. >> 9 seconds. And she's grown into a $3 billion brand. If I was able to do it without speaking the language, without having money, without knowing anyone,

0:57anyone could do it. Ladies and gentlemen, help me welcome the ONE AND ONLY ANASTASIA. >> [music] >> YOU ARE A force of nature and I'm so grateful because the number one things