IBM, a b2b brand (ibm.com), is one of the podcast advertisers podintel tracks. In the last six months IBM sponsored 9 episodes across 3 podcasts, a total of 9 ad placements, most often on Pivot, The Prof G Pod with Scott Galloway and Unlocking Us with Brené Brown. 11% of those ads were host-read and 89% were dynamically inserted. The most recent IBM podcast ad aired Aug 11, 2026.
Use this page to see which podcast audience IBM buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every IBM podcast ad
How IBM advertises on podcasts
host-read sponsorships. 89% dynamically inserted ads.
mid-roll · 0% pre-roll · 0% post-roll.
business 89% · self development 11%
most common landing page. One URL per show for attribution.
IBM's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
IBM podcast sponsorships by show
Every podcast where IBM ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Pivot | 6 | 1 / 5 | ibm.com/quantum | Jun 9, 2026 | Aug 11, 2026 | |
| The Prof G Pod with Scott Galloway | 2 | 0 / 2 | ibm.com/quantum | Jul 8, 2026 | Jul 16, 2026 | |
| Unlocking Us with Brené Brown | 1 | 0 / 1 | ibm.com/quantum | Oct 28, 2024 | Oct 28, 2024 |
What a IBM podcast ad sounds like
Host-read IBM ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“IBM stock is down 26% in the last five days after issuing a rare profit warning, noting the shift in customer spending from software to AI hardware and chips ahead of the quarterly earnings. The sell-off raised $69 billion in market cap, and the initial tumble marked the company's worst day since at least 1968.”
Brands buying the same shows
Advertisers that overlap with IBM on the most podcasts.
- ConsumerAdvocate 3 shared podcasts · auto detected
- Deepgram 3 shared podcasts · b2b
- AWS 3 shared podcasts · b2b
- CoreWeave 3 shared podcasts · auto detected
- Harvey 3 shared podcasts · auto detected
- FetchPet 3 shared podcasts · auto detected
- Comcast Business 3 shared podcasts · telecom
- Odoo 3 shared podcasts · b2b
IBM podcast advertising FAQ
Which podcasts does IBM sponsor?
IBM has run 9 ad placements across 3 podcasts tracked by podintel, including Pivot, The Prof G Pod with Scott Galloway and Unlocking Us with Brené Brown. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are IBM podcast ads host-read or dynamically inserted?
11% of IBM placements are host-read and 89% are dynamically inserted. 100% run as mid-roll ads.
What is the IBM podcast promo code?
IBM uses a different offer per show. The most common landing page is ibm.com/quantum. The show table lists the code and URL for each podcast.
How much does IBM spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 9 in the last six months across 3 shows, with 1 in 2026-08. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does IBM advertise on?
Mostly business and self development podcasts, largely on shows hosted by Megaphone (Spotify). Brands that buy the same shows include ConsumerAdvocate, Deepgram, AWS and CoreWeave.