LinkedIn, a b2b brand (linkedin.com), is one of the podcast advertisers podintel tracks. In the last six months LinkedIn sponsored 316 episodes across 25 podcasts, a total of 448 ad placements, most often on Optimal Living Daily - Personal Development and Self-Improvement, The Mindset Mentor, The School of Greatness and The Jordan Harbinger Show. 27% of those ads were host-read and 73% were dynamically inserted. The most recent LinkedIn podcast ad aired Sep 25, 2026.
Use this page to see which podcast audience LinkedIn buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts LinkedIn sponsors
Every LinkedIn podcast ad
How LinkedIn advertises on podcasts
host-read sponsorships. 73% dynamically inserted ads.
mid-roll · 53% pre-roll · 12% post-roll.
self development 73% · interview 12% · health 8%
most common landing page, code SAVE6. One URL per show for attribution.
LinkedIn's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Megaphone (Spotify), Simplecast and Art19 (Wondery/Amazon). podintel does not estimate spend; the figures here are placements actually heard in the audio.
LinkedIn podcast sponsorships by show
Every podcast where LinkedIn ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Optimal Living Daily - Personal Development and Self-Improvement | 64 | 4 / 60 | linkedin.com/campaign | Apr 5, 2026 | Sep 12, 2026 | |
| The Mindset Mentor | 47 | 22 / 25 | linkedin.com/dial | Mar 25, 2026 | Sep 25, 2026 | |
| The School of Greatness | 47 | 6 / 41 | linkedin.com/lewis | Mar 18, 2026 | Sep 24, 2026 | |
| The Jordan Harbinger Show | 44 | 14 / 30 | linkedin.com/harbinger | Mar 22, 2026 | Sep 20, 2026 | |
| Happier with Gretchen Rubin | 34 | 7 / 27 | linkedin.com/campaign | Apr 11, 2026 | Sep 12, 2026 | |
| The GaryVee Audio Experience | 34 | 6 / 28 | linkedin.com/campaign | Apr 10, 2026 | Aug 13, 2026 | |
| The Prof G Pod with Scott Galloway | 32 | 20 / 12 | linkedin.com/quality | SAVE6 | Mar 19, 2026 | Sep 17, 2026 |
| Freakonomics Radio | 29 | 6 / 23 | linkedin.com/freakonomics | FREAK | Mar 25, 2026 | Sep 11, 2026 |
| The Diary Of A CEO with Steven Bartlett | 21 | 20 / 1 | linkedin.com/diary | Mar 19, 2026 | Sep 3, 2026 | |
| Hidden Brain | 19 | 6 / 13 | linkedin.com/hb | Mar 23, 2026 | Sep 21, 2026 | |
| The Genius Life | 13 | 0 / 13 | linkedin.com/quality | Apr 8, 2026 | Sep 9, 2026 | |
| THE ED MYLETT SHOW | 10 | 0 / 10 | linkedin.com/campaign | Mar 31, 2026 | Jul 25, 2026 | |
| The mindbodygreen Podcast | 8 | 1 / 7 | linkedin.com/quality | SAVE6 | Apr 8, 2026 | Sep 13, 2026 |
| Chasing Life with Dr. Sanjay Gupta | 8 | 0 / 8 | linkedin.com/quality | Mar 24, 2026 | Jul 3, 2026 | |
| SmartLess | 7 | 0 / 7 | linkedin.com/smartless | Apr 20, 2026 | Aug 24, 2026 | |
| Dhru Purohit Show | 6 | 0 / 6 | linkedin.com/quality | Mar 11, 2026 | Sep 2, 2026 | |
| This Past Weekend w/ Theo Von | 6 | 0 / 6 | linkedin.com/quality | Mar 31, 2026 | Jul 11, 2026 | |
| The Bill Simmons Podcast | 4 | 4 / 0 | linkedin.com/simmons | Mar 26, 2026 | May 22, 2026 | |
| Deep Questions with Cal Newport | 3 | 1 / 2 | linkedin.com/quality | Jun 22, 2026 | Sep 7, 2026 | |
| Bad Friends | 3 | 0 / 3 | linkedin.com/quality | Jun 8, 2026 | Jun 8, 2026 | |
| Candace | 3 | 0 / 3 | linkedin.com/smallbusiness | May 28, 2026 | May 28, 2026 | |
| Masters of Scale | 2 | 2 / 0 | deel.com/mos | Jun 27, 2026 | Jul 2, 2026 | |
| The Knowledge Project | 2 | 0 / 2 | linkedin.com/quality | Mar 17, 2026 | Jun 23, 2026 | |
| The Tucker Carlson Show | 1 | 0 / 1 | linkedin.com/smallbusiness | Sep 21, 2026 | Sep 21, 2026 | |
| The Rachel Hollis Podcast | 1 | 0 / 1 | linkedin.com/campaign | Jul 21, 2026 | Jul 21, 2026 |
What a LinkedIn podcast ad sounds like
Host-read LinkedIn ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“LinkedIn has a word for that, bull spend. Instead, you can get the highest ROAS of major ad networks with LinkedIn ads. Cut the bull spend. Advertise on LinkedIn. Spend $250 and get a $250 credit.”
“Support for the show comes from LinkedIn ads. There's no worse feeling than making a major investment in something only to realize it didn't exactly live up to the hype, such as buying a nice piece of tech that ends up in storage collecting dust, or taking a business workshop where your main takeaway was little more than a few motivational words. If you work in marketing, this can happen with ads. You optimize for the numbers that look great, impressions, reach, and reactions. But when they don't show revenue,…”
“LinkedIn's new hiring pro screens candidates for you. So instead of sorting through applicants, you can spend time talking to only the right ones. Get started by posting your job for free at linkedin.com slash dial. Terms and conditions apply. The best time to recommit to your gut health goals?”
“When I put on my hiring hat, I can count on LinkedIn Hiring Pro to make it easy. LinkedIn Hiring Pro helps manage my hiring workflow, puts my job post in front of a unique network of professionals, and matches me with the best candidates for my business. I can also share my job with my network. No other job site lets me do that. No wonder most small businesses say they'd”
“Free Conomics Radio is sponsored by LinkedIn Ads. Ever invested in something that didn't live up to the hype? Marketers know that feeling. They optimize for the numbers that look great, like impressions, but then they don't see revenue. LinkedIn has a word for that, bull spend. Instead, you can get the highest ROAS of major ad networks with LinkedIn. Cut the bull spend, advertise on LinkedIn. Spend $250 and get a $250 credit. Go to linkedin.com slash Freakonomics. Terms apply.”
“Try LinkedIn Hiring Pro. It's more than a job board, it's like the recruiter you always wished you had. Hiring Pro uses real-time insights to match your role to LinkedIn's unique network of professionals and delivers a short list of best-fit candidates. You'll spend less time sorting applicants and more time talking to the right people. Let's do it. You're irreplaceable, Jane, but another you would be great. Hire right the first time. Post your job for free on LinkedIn today at linkedin.com slash quality. College football is back. So…”
Brands buying the same shows
Advertisers that overlap with LinkedIn on the most podcasts.
- Shopify 17 shared podcasts · ecommerce software
- Box 15 shared podcasts · b2b
- McDonald's 15 shared podcasts · food
- Disney+ 15 shared podcasts · media
- Uber 15 shared podcasts · consumer app
- Amazon 13 shared podcasts · retail
- Mint Mobile 13 shared podcasts · telecom
- Indeed 13 shared podcasts · hiring
LinkedIn podcast advertising FAQ
Which podcasts does LinkedIn sponsor?
LinkedIn has run 448 ad placements across 25 podcasts tracked by podintel, including Optimal Living Daily - Personal Development and Self-Improvement, The Mindset Mentor, The School of Greatness, The Jordan Harbinger Show and Happier with Gretchen Rubin. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are LinkedIn podcast ads host-read or dynamically inserted?
27% of LinkedIn placements are host-read and 73% are dynamically inserted. 35% run as mid-roll ads.
What is the LinkedIn podcast promo code?
LinkedIn uses a different offer per show. The most common landing page is linkedin.com/campaign and the most common promo code is SAVE6. The show table lists the code and URL for each podcast.
How much does LinkedIn spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 448 in the last six months across 25 shows, with 55 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does LinkedIn advertise on?
Mostly self development, interview and health podcasts, largely on shows hosted by Megaphone (Spotify) and Simplecast. Brands that buy the same shows include Shopify, Box, McDonald's and Disney+.