Peacock, a media brand (peacocktv.com), is one of the podcast advertisers podintel tracks. In the last six months Peacock sponsored 4 episodes across 4 podcasts, a total of 4 ad placements, most often on This Past Weekend w/ Theo Von, Armchair Expert with Dax Shepard, On Purpose with Jay Shetty and Bad Friends. 0% of those ads were host-read and 100% were dynamically inserted. The most recent Peacock podcast ad aired Sep 8, 2026.
Use this page to see which podcast audience Peacock buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every Peacock podcast ad
| Date | Show | Episode | At | Type | Code | URL |
|---|---|---|---|---|---|---|
| Sep 8, 2026 | This Past Weekend w/ Theo Von | #681 - Ex-Counterfeiter Arthur Williams Jr. | 2:20:17 | inserted post-roll | ||
| Aug 31, 2026 | Armchair Expert with Dax Shepard | Gal Gadot | 32:06 | inserted mid-roll | ||
| Jul 27, 2026 | On Purpose with Jay Shetty | CAMILA MENDES: "Perfectionism Was Ruining My Life" | 1:30:11 | inserted post-roll | ||
| May 4, 2026 | Bad Friends | The Way of The Whites w/ Pete Holmes | 1:23:34 | inserted post-roll |
How Peacock advertises on podcasts
host-read sponsorships. 100% dynamically inserted ads.
mid-roll · 0% pre-roll · 75% post-roll.
interview 75% · self development 25%
most common landing page. One URL per show for attribution.
Peacock's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Megaphone (Spotify) and Art19 (Wondery/Amazon). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Peacock podcast sponsorships by show
Every podcast where Peacock ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| This Past Weekend w/ Theo Von | 1 | 0 / 1 | Sep 8, 2026 | Sep 8, 2026 | ||
| Armchair Expert with Dax Shepard | 1 | 0 / 1 | Aug 31, 2026 | Aug 31, 2026 | ||
| On Purpose with Jay Shetty | 1 | 0 / 1 | Jul 27, 2026 | Jul 27, 2026 | ||
| Bad Friends | 1 | 0 / 1 | May 4, 2026 | May 4, 2026 |
Brands buying the same shows
Advertisers that overlap with Peacock on the most podcasts.
- Trade Coffee 4 shared podcasts · beverage
- Hinge 3 shared podcasts · consumer app
- Disney+ 3 shared podcasts · media
- SoFi 3 shared podcasts · fintech
- Booking.com 3 shared podcasts · travel
- Shopify 3 shared podcasts · ecommerce software
- BetterHelp 3 shared podcasts · mental health
- Help 2 shared podcasts · auto detected
Other media advertisers
Peacock's competitors on podcasts, by placements.
- Disney+ 98 placements
- Max 64 placements
- Paramount+ 41 placements
- Hulu 29 placements
- Wondery 28 placements
- Spotify 20 placements
- The New York Times 16 placements
- Audible 4 placements
Peacock podcast advertising FAQ
Which podcasts does Peacock sponsor?
Peacock has run 4 ad placements across 4 podcasts tracked by podintel, including This Past Weekend w/ Theo Von, Armchair Expert with Dax Shepard, On Purpose with Jay Shetty and Bad Friends. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Peacock podcast ads host-read or dynamically inserted?
0% of Peacock placements are host-read and 100% are dynamically inserted. 25% run as mid-roll ads.
What is the Peacock podcast promo code?
We have not extracted a promo code or landing page from Peacock ads yet.
How much does Peacock spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 4 in the last six months across 4 shows, with 1 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Peacock advertise on?
Mostly interview and self development podcasts, largely on shows hosted by Megaphone (Spotify) and Art19 (Wondery/Amazon). Brands that buy the same shows include Trade Coffee, Hinge, Disney+ and SoFi.