Paramount+, a media brand (paramountplus.com), is one of the podcast advertisers podintel tracks. In the last six months Paramount+ sponsored 31 episodes across 5 podcasts, a total of 41 ad placements, most often on This Past Weekend w/ Theo Von, The Bill Simmons Podcast, SmartLess and Dhru Purohit Show. 17% of those ads were host-read and 83% were dynamically inserted. The most recent Paramount+ podcast ad aired Sep 10, 2026.
Use this page to see which podcast audience Paramount+ buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every Paramount+ podcast ad
How Paramount+ advertises on podcasts
host-read sponsorships. 83% dynamically inserted ads.
mid-roll · 32% pre-roll · 7% post-roll.
interview 95% · health 2% · self development 2%
most common landing page. One URL per show for attribution.
Paramount+'s podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Megaphone (Spotify) and Simplecast. podintel does not estimate spend; the figures here are placements actually heard in the audio.
Paramount+ podcast sponsorships by show
Every podcast where Paramount+ ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| This Past Weekend w/ Theo Von | 21 | 0 / 21 | Apr 16, 2026 | Sep 10, 2026 | ||
| The Bill Simmons Podcast | 15 | 7 / 8 | May 22, 2026 | Sep 10, 2026 | ||
| SmartLess | 3 | 0 / 3 | pureleaf.com/find-us | Apr 20, 2026 | Aug 3, 2026 | |
| Dhru Purohit Show | 1 | 0 / 1 | Aug 5, 2026 | Aug 5, 2026 | ||
| Optimal Living Daily - Personal Development and Self-Improvement | 1 | 0 / 1 | westjet.com/30years | Jun 19, 2026 | Jun 19, 2026 |
Brands buying the same shows
Advertisers that overlap with Paramount+ on the most podcasts.
- LinkedIn 5 shared podcasts · b2b
- Indeed 5 shared podcasts · hiring
- Hinge 4 shared podcasts · consumer app
- Disney+ 4 shared podcasts · media
- monday.com 4 shared podcasts · b2b
- Box 3 shared podcasts · b2b
- Sephora 3 shared podcasts · beauty
- Whole Foods Market 3 shared podcasts · retail
Paramount+ podcast advertising FAQ
Which podcasts does Paramount+ sponsor?
Paramount+ has run 41 ad placements across 5 podcasts tracked by podintel, including This Past Weekend w/ Theo Von, The Bill Simmons Podcast, SmartLess, Dhru Purohit Show and Optimal Living Daily - Personal Development and Self-Improvement. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Paramount+ podcast ads host-read or dynamically inserted?
17% of Paramount+ placements are host-read and 83% are dynamically inserted. 61% run as mid-roll ads.
What is the Paramount+ podcast promo code?
Paramount+ uses a different offer per show. The most common landing page is pureleaf.com/find-us. The show table lists the code and URL for each podcast.
How much does Paramount+ spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 41 in the last six months across 5 shows, with 4 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Paramount+ advertise on?
Mostly interview, health and self development podcasts, largely on shows hosted by Megaphone (Spotify) and Simplecast. Brands that buy the same shows include LinkedIn, Indeed, Hinge and Disney+.