Sephora, a beauty brand (sephora.com), is one of the podcast advertisers podintel tracks. In the last six months Sephora sponsored 24 episodes across 10 podcasts, a total of 31 ad placements, most often on Optimal Living Daily - Personal Development and Self-Improvement, Happier with Gretchen Rubin, The GaryVee Audio Experience and This Past Weekend w/ Theo Von. 13% of those ads were host-read and 87% were dynamically inserted. The most recent Sephora podcast ad aired Sep 19, 2026.
Use this page to see which podcast audience Sephora buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Sephora sponsors
Every Sephora podcast ad
How Sephora advertises on podcasts
host-read sponsorships. 87% dynamically inserted ads.
mid-roll · 29% pre-roll · 39% post-roll.
self development 81% · interview 16% · business 3%
most common landing page. One URL per show for attribution.
Sephora's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Megaphone (Spotify), Simplecast and Art19 (Wondery/Amazon). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Sephora podcast sponsorships by show
Every podcast where Sephora ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Optimal Living Daily - Personal Development and Self-Improvement | 12 | 3 / 9 | getmarksbook.com/old | Apr 5, 2026 | Sep 9, 2026 | |
| Happier with Gretchen Rubin | 6 | 0 / 6 | chrysler.com | Apr 22, 2026 | Sep 19, 2026 | |
| The GaryVee Audio Experience | 4 | 0 / 4 | Apr 1, 2026 | Jul 14, 2026 | ||
| This Past Weekend w/ Theo Von | 2 | 0 / 2 | Apr 27, 2026 | Apr 27, 2026 | ||
| Deep Questions with Cal Newport | 2 | 0 / 2 | Apr 13, 2026 | Apr 13, 2026 | ||
| The Mel Robbins Podcast | 1 | 0 / 1 | pureleaf.com/find-us | Aug 24, 2026 | Aug 24, 2026 | |
| The Prof G Pod with Scott Galloway | 1 | 0 / 1 | May 11, 2026 | May 11, 2026 | ||
| The Bill Simmons Podcast | 1 | 1 / 0 | ever.shop | May 8, 2026 | May 8, 2026 | |
| Armchair Expert with Dax Shepard | 1 | 0 / 1 | Apr 27, 2026 | Apr 27, 2026 | ||
| The Shawn Ryan Show | 1 | 0 / 1 | Apr 16, 2026 | Apr 16, 2026 |
What a Sephora podcast ad sounds like
Host-read Sephora ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“It's brought to you by Sephora, where you'll find the best beauty gifts for the mother in your life. You know, I've always got my sports hat on, but seeing as we're gifting crunch time for Mother's Day, it's Sunday, by the way. Right now, I can't help but compare it to the final two minutes of a playoff game. How are you going to come up? Quatch. Are you going to be like Jalen Brunson? I think Jalen Brunson is the score. Jalen Brunson in the East, Shea in…”
Brands buying the same shows
Advertisers that overlap with Sephora on the most podcasts.
- Disney+ 8 shared podcasts · media
- Box 7 shared podcasts · b2b
- LinkedIn 7 shared podcasts · b2b
- BetterHelp 7 shared podcasts · mental health
- Hilton 6 shared podcasts · travel
- Nordstrom 6 shared podcasts · retail
- Apple 6 shared podcasts · tech
- Trade Coffee 6 shared podcasts · beverage
Other beauty advertisers
Sephora's competitors on podcasts, by placements.
- Amika 93 placements
- Estée Lauder 18 placements
Sephora podcast advertising FAQ
Which podcasts does Sephora sponsor?
Sephora has run 31 ad placements across 10 podcasts tracked by podintel, including Optimal Living Daily - Personal Development and Self-Improvement, Happier with Gretchen Rubin, The GaryVee Audio Experience, This Past Weekend w/ Theo Von and Deep Questions with Cal Newport. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Sephora podcast ads host-read or dynamically inserted?
13% of Sephora placements are host-read and 87% are dynamically inserted. 32% run as mid-roll ads.
What is the Sephora podcast promo code?
Sephora uses a different offer per show. The most common landing page is chrysler.com. The show table lists the code and URL for each podcast.
How much does Sephora spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 31 in the last six months across 10 shows, with 2 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Sephora advertise on?
Mostly self development, interview and business podcasts, largely on shows hosted by Megaphone (Spotify) and Simplecast. Brands that buy the same shows include Disney+, Box, LinkedIn and BetterHelp.