Advertisers / creator tools

Substack
on podcasts

substack.com · creator tools

Placements
22
Podcasts
16
Inserted
0
Last seen
Sep 24, 2026

Substack, a creator tools brand (substack.com), is one of the podcast advertisers podintel tracks. In the last six months Substack sponsored 21 episodes across 16 podcasts, a total of 22 ad placements, most often on The Prof G Pod with Scott Galloway, How I Built This with Guy Raz, Boundless Life and Almost 30. 100% of those ads were host-read and 0% were dynamically inserted. The most recent Substack podcast ad aired Sep 24, 2026.

Use this page to see which podcast audience Substack buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.

Latest placement

EP · Boundless Life · This Man Thinks "AGI" Could Allow Humans To Live Forever, With Dr. Ben Goertzel53:31
1:02:06host read
Substack
singularitynet.io
1:03:07host read
Substack
bengreenfieldlife.com/agi
2:35host read
Drmurray
code BEN25
2:56host read
Function Health
code BEN25

Every Substack podcast ad

DateShowEpisodeAtTypeCodeURL
Sep 24, 2026Boundless LifeThis Man Thinks "AGI" Could Allow Humans To Live Forever, With Dr. Ben Goertzel1:02:06host read post-rollsingularitynet.io
Sep 24, 2026Boundless LifeThis Man Thinks "AGI" Could Allow Humans To Live Forever, With Dr. Ben Goertzel1:03:07host read post-rollbengreenfieldlife.com/agi
Sep 17, 2026How I Built This with Guy RazAdvice Line with Michelle Wahler of Beyond Yoga50:06host read post-rollguyros.com
Sep 3, 2026Almost 30904. Postpartum update part 1: The reality of going from one child to two + finding myself again12:11host read mid-rollfromrebel.com
Sep 1, 2026Earn Your HappyThe 4 Things You Need to Build a Million Dollar Offer19:17host read post-roll
Aug 27, 2026How I Built This with Guy RazAdvice Line with Daymond John of FUBU43:48host read post-rollguyroz.com
Aug 25, 2026The Joe Rogan Experience#2545 - Jesse Michels0:39host read pre-rollsubstack.com
Aug 20, 2026How I Built This with Guy RazAdvice Line with Carlton Calvin of Razor51:07host read post-rollguyroz.com
Aug 3, 2026Huberman LabHow Your Immune System Works & How to Improve It | Dr. Max Krummel2:40host read pre-rollsubstack.com
Jul 30, 2026The Prof G Pod with Scott GallowayThe New Rules of Money in Your 20s — with Jack Raines2:39host read mid-rollprofgmedia.com
Jul 29, 2026The Dr. Hyman ShowUndiagnosed Infections Are Silently Causing Chronic Disease | Dr. Richard Horowitz1:16:37host read post-rollcangetbetter.com
Jul 24, 2026The GaryVee Audio ExperienceWhy the #1 Tool You Can Use for Your Business is Gemini13:27host read mid-rollsportsdaily.com
Jul 7, 2026We Can Do Hard ThingsPre-Red Card Debacle: Abby & Julie Foudy Soccersplain the World Cup1:08:27host read post-rollsubstack.com
Jun 20, 2026Modern WisdomThe Career Trap That Makes Women Miserable - Suzanne Venker - #11131:56:49host read post-rollsuzannevanker.com
Jun 18, 2026The Prof G Pod with Scott GallowayAmerica at 250 — with Heather Cox Richardson3:05host read pre-rollprofgmedia.com
Apr 19, 2026Lenny's Podcast: Product | Career | GrowthWhy half of product managers are in trouble | Nikhyl Singhal (Meta, Google)1:34:01host read post-rollsubstack.com
Apr 6, 2026The Shawn Ryan Show#294 Pete Blaber - Part 1: Delta Force Commander on Roberts Ridge: The Battle of Takur Ghar1:16:17host read mid-rollsubstack.com
Apr 4, 2026Happier with Gretchen RubinMore Happier: What Can the Real Housewives Teach Us About Hope? Plus the New Hollywood Trend4:00host read mid-rollsubstack.com
Apr 1, 2026The Prof G Pod with Scott GallowayRaging Moderates: Trump & Pentagon Now Completely Delusional on War Strategy (preview)11:09host read post-rollpropgmedia.com
Mar 25, 2026The Genius Life561: How to Future-Proof Your Brain and Stay Sharp at Any Age | Tommy Wood, PhD1:04:54host read post-rolldrtomywood.com
Mar 24, 2026The Prof G Pod with Scott GallowayChina Decode: Apple Doubles Down on China as Trump Blinks43:25host read post-rollprofgmedia.com
Mar 21, 2026Tom Bilyeu's Impact TheoryWhy War with Iran Was Inevitable—Economics, Oil & Eschatology Explained | Prof Jiang Pt 2 Impact Theory w. Tom Bilyeu1:05:02host read post-rollsubstack.com

How Substack advertises on podcasts

Format
100%

host-read sponsorships. 0% dynamically inserted ads.

Position
23%

mid-roll · 14% pre-roll · 64% post-roll.

Categories
self development

self development 27% · health 23% · interview 23%

Offer
substack.com

most common landing page. One URL per show for attribution.

Placements per month
26-03
3
26-04
4
26-06
2
26-07
4
26-08
4
26-09
5

Substack's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Megaphone (Spotify), Art19 (Wondery/Amazon) and Omny Studio (Triton). podintel does not estimate spend; the figures here are placements actually heard in the audio.

Substack podcast sponsorships by show

Every podcast where Substack ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.

PodcastPlacementsHost-read / insertedOffer URLCodeFirst seenLast seen
The Prof G Pod with Scott Galloway44 / 0profgmedia.comMar 24, 2026Jul 30, 2026
How I Built This with Guy Raz33 / 0guyroz.comAug 20, 2026Sep 17, 2026
Boundless Life22 / 0singularitynet.ioSep 24, 2026Sep 24, 2026
Almost 3011 / 0fromrebel.comSep 3, 2026Sep 3, 2026
Earn Your Happy11 / 0Sep 1, 2026Sep 1, 2026
The Joe Rogan Experience11 / 0substack.comAug 25, 2026Aug 25, 2026
Huberman Lab11 / 0substack.comAug 3, 2026Aug 3, 2026
The Dr. Hyman Show11 / 0cangetbetter.comJul 29, 2026Jul 29, 2026
The GaryVee Audio Experience11 / 0sportsdaily.comJul 24, 2026Jul 24, 2026
We Can Do Hard Things11 / 0substack.comJul 7, 2026Jul 7, 2026
Modern Wisdom11 / 0suzannevanker.comJun 20, 2026Jun 20, 2026
Lenny's Podcast: Product | Career | Growth11 / 0substack.comApr 19, 2026Apr 19, 2026
The Shawn Ryan Show11 / 0substack.comApr 6, 2026Apr 6, 2026
Happier with Gretchen Rubin11 / 0substack.comApr 4, 2026Apr 4, 2026
The Genius Life11 / 0drtomywood.comMar 25, 2026Mar 25, 2026
Tom Bilyeu's Impact Theory11 / 0substack.comMar 21, 2026Mar 21, 2026

What a Substack podcast ad sounds like

Host-read Substack ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.

“And if you just search my name, Ben Goertz Substack, you'll find that. If you go to singularitynet.io, that's my AI blockchain project. But that's best organized in terms of having email mailing lists and sort of points everywhere to go.”
Boundless Life · Sep 24, 2026 · at 1:02:06
“You can sign up for it for free at guyros.com or on Substack. And of course, if you're working on a business and you'd like to be on this show, send us a one-minute message that tells us a little bit about your business and the questions or issues you are currently facing, because we would love to try and help you solve them.”
How I Built This with Guy Raz · Sep 17, 2026 · at 50:06
“Crummel has an incredible zero-cost substack. It's called the Immune Beyond. You can access it by going to theimmunebeyond, all one word, dot substack.com. And there he teaches about science and more.”
Huberman Lab · Aug 3, 2026 · at 2:40
“live stream, which I'm sure you don't, or other content exclusive to Substack, you can subscribe at profgmedia.com. That's profgmedia.com. With that, we hope you enjoy our conversation with Jack Raines. Good afternoon, and welcome to our ProfG Plus live stream. Today, we're joined by Jack Raines, who writes the popular substack newsletter, Young Money. His new book, Young Money, A Field Guide to Wealth and Purpose in Your 20s, is out next week.”
The Prof G Pod with Scott Galloway · Jul 30, 2026 · at 2:39
“Cangetbetter.com and my medical detective substacks that are free to sign up. Every week I do one. I did one today on heat stress and heat strokes because of the heat wave, the heat dome. People don't realize if you have cardiovascular risks and you're taking xylitol in your diet, which has now been linked right to strokes, and now you have heat stress, that you are more at risk for certain strokes than you might have been from the past. So I actually did a sub stack today on…”
The Dr. Hyman Show · Jul 29, 2026 · at 1:16:37
“Like, you know, I mean, between Substack, let's call it Spade a Spade, between Substack, LinkedIn, and the social media networks, like that sportsdaily.com or like StarWarsweekly.com, I don't think that's been the most, I mean, you've had it. Like I have websites, but that has not been the primary source of your reality. It's been maybe, you know, one could argue if you structure your company a certain way, it's the moon, but all the planets around you, your Substack, your LinkedIn, your social media content. You know, I…”
The GaryVee Audio Experience · Jul 24, 2026 · at 13:27

Brands buying the same shows

Advertisers that overlap with Substack on the most podcasts.

Other creator tools advertisers

Substack's competitors on podcasts, by placements.

Substack podcast advertising FAQ

Which podcasts does Substack sponsor?

Substack has run 22 ad placements across 16 podcasts tracked by podintel, including The Prof G Pod with Scott Galloway, How I Built This with Guy Raz, Boundless Life, Almost 30 and Earn Your Happy. The full table on this page lists every show with first and last seen dates and the offer used on each.

Are Substack podcast ads host-read or dynamically inserted?

100% of Substack placements are host-read and 0% are dynamically inserted. 23% run as mid-roll ads.

What is the Substack podcast promo code?

Substack uses a different offer per show. The most common landing page is substack.com. The show table lists the code and URL for each podcast.

How much does Substack spend on podcast advertising?

podintel does not estimate spend. We count actual placements heard in episodes: 22 in the last six months across 16 shows, with 5 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.

What kind of podcasts does Substack advertise on?

Mostly self development, health and interview podcasts, largely on shows hosted by Megaphone (Spotify) and Art19 (Wondery/Amazon). Brands that buy the same shows include Box, Function Health, Disney+ and McDonald's.

Full transcripts and ad data, coming soon
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