Substack, a creator tools brand (substack.com), is one of the podcast advertisers podintel tracks. In the last six months Substack sponsored 21 episodes across 16 podcasts, a total of 22 ad placements, most often on The Prof G Pod with Scott Galloway, How I Built This with Guy Raz, Boundless Life and Almost 30. 100% of those ads were host-read and 0% were dynamically inserted. The most recent Substack podcast ad aired Sep 24, 2026.
Use this page to see which podcast audience Substack buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Substack sponsors
















Every Substack podcast ad
How Substack advertises on podcasts
host-read sponsorships. 0% dynamically inserted ads.
mid-roll · 14% pre-roll · 64% post-roll.
self development 27% · health 23% · interview 23%
most common landing page. One URL per show for attribution.
Substack's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Megaphone (Spotify), Art19 (Wondery/Amazon) and Omny Studio (Triton). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Substack podcast sponsorships by show
Every podcast where Substack ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| The Prof G Pod with Scott Galloway | 4 | 4 / 0 | profgmedia.com | Mar 24, 2026 | Jul 30, 2026 | |
| How I Built This with Guy Raz | 3 | 3 / 0 | guyroz.com | Aug 20, 2026 | Sep 17, 2026 | |
| Boundless Life | 2 | 2 / 0 | singularitynet.io | Sep 24, 2026 | Sep 24, 2026 | |
| Almost 30 | 1 | 1 / 0 | fromrebel.com | Sep 3, 2026 | Sep 3, 2026 | |
| Earn Your Happy | 1 | 1 / 0 | Sep 1, 2026 | Sep 1, 2026 | ||
| The Joe Rogan Experience | 1 | 1 / 0 | substack.com | Aug 25, 2026 | Aug 25, 2026 | |
| Huberman Lab | 1 | 1 / 0 | substack.com | Aug 3, 2026 | Aug 3, 2026 | |
| The Dr. Hyman Show | 1 | 1 / 0 | cangetbetter.com | Jul 29, 2026 | Jul 29, 2026 | |
| The GaryVee Audio Experience | 1 | 1 / 0 | sportsdaily.com | Jul 24, 2026 | Jul 24, 2026 | |
| We Can Do Hard Things | 1 | 1 / 0 | substack.com | Jul 7, 2026 | Jul 7, 2026 | |
| Modern Wisdom | 1 | 1 / 0 | suzannevanker.com | Jun 20, 2026 | Jun 20, 2026 | |
| Lenny's Podcast: Product | Career | Growth | 1 | 1 / 0 | substack.com | Apr 19, 2026 | Apr 19, 2026 | |
| The Shawn Ryan Show | 1 | 1 / 0 | substack.com | Apr 6, 2026 | Apr 6, 2026 | |
| Happier with Gretchen Rubin | 1 | 1 / 0 | substack.com | Apr 4, 2026 | Apr 4, 2026 | |
| The Genius Life | 1 | 1 / 0 | drtomywood.com | Mar 25, 2026 | Mar 25, 2026 | |
| Tom Bilyeu's Impact Theory | 1 | 1 / 0 | substack.com | Mar 21, 2026 | Mar 21, 2026 |
What a Substack podcast ad sounds like
Host-read Substack ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“And if you just search my name, Ben Goertz Substack, you'll find that. If you go to singularitynet.io, that's my AI blockchain project. But that's best organized in terms of having email mailing lists and sort of points everywhere to go.”
“You can sign up for it for free at guyros.com or on Substack. And of course, if you're working on a business and you'd like to be on this show, send us a one-minute message that tells us a little bit about your business and the questions or issues you are currently facing, because we would love to try and help you solve them.”
“Crummel has an incredible zero-cost substack. It's called the Immune Beyond. You can access it by going to theimmunebeyond, all one word, dot substack.com. And there he teaches about science and more.”
“live stream, which I'm sure you don't, or other content exclusive to Substack, you can subscribe at profgmedia.com. That's profgmedia.com. With that, we hope you enjoy our conversation with Jack Raines. Good afternoon, and welcome to our ProfG Plus live stream. Today, we're joined by Jack Raines, who writes the popular substack newsletter, Young Money. His new book, Young Money, A Field Guide to Wealth and Purpose in Your 20s, is out next week.”
“Cangetbetter.com and my medical detective substacks that are free to sign up. Every week I do one. I did one today on heat stress and heat strokes because of the heat wave, the heat dome. People don't realize if you have cardiovascular risks and you're taking xylitol in your diet, which has now been linked right to strokes, and now you have heat stress, that you are more at risk for certain strokes than you might have been from the past. So I actually did a sub stack today on…”
“Like, you know, I mean, between Substack, let's call it Spade a Spade, between Substack, LinkedIn, and the social media networks, like that sportsdaily.com or like StarWarsweekly.com, I don't think that's been the most, I mean, you've had it. Like I have websites, but that has not been the primary source of your reality. It's been maybe, you know, one could argue if you structure your company a certain way, it's the moon, but all the planets around you, your Substack, your LinkedIn, your social media content. You know, I…”
Brands buying the same shows
Advertisers that overlap with Substack on the most podcasts.
- Box 10 shared podcasts · b2b
- Function Health 9 shared podcasts · health testing
- Disney+ 8 shared podcasts · media
- McDonald's 7 shared podcasts · food
- ConvertKit 7 shared podcasts · creator tools
- Verizon 7 shared podcasts · telecom
- Claude 7 shared podcasts · ai
- Booking.com 7 shared podcasts · travel
Other creator tools advertisers
Substack's competitors on podcasts, by placements.
- ConvertKit 146 placements
- Patreon 16 placements
- Stan Store 6 placements
- Beehiiv 3 placements
Substack podcast advertising FAQ
Which podcasts does Substack sponsor?
Substack has run 22 ad placements across 16 podcasts tracked by podintel, including The Prof G Pod with Scott Galloway, How I Built This with Guy Raz, Boundless Life, Almost 30 and Earn Your Happy. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Substack podcast ads host-read or dynamically inserted?
100% of Substack placements are host-read and 0% are dynamically inserted. 23% run as mid-roll ads.
What is the Substack podcast promo code?
Substack uses a different offer per show. The most common landing page is substack.com. The show table lists the code and URL for each podcast.
How much does Substack spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 22 in the last six months across 16 shows, with 5 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Substack advertise on?
Mostly self development, health and interview podcasts, largely on shows hosted by Megaphone (Spotify) and Art19 (Wondery/Amazon). Brands that buy the same shows include Box, Function Health, Disney+ and McDonald's.