Upwork, a b2b brand (upwork.com), is one of the podcast advertisers podintel tracks. In the last six months Upwork sponsored 40 episodes across 6 podcasts, a total of 50 ad placements, most often on Almost 30, The Proof with Simon Hill, Pivot and The Prof G Pod with Scott Galloway. 84% of those ads were host-read and 16% were dynamically inserted. The most recent Upwork podcast ad aired Sep 24, 2026.
Use this page to see which podcast audience Upwork buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every Upwork podcast ad
How Upwork advertises on podcasts
host-read sponsorships. 16% dynamically inserted ads.
mid-roll · 4% pre-roll · 18% post-roll.
lifestyle 72% · business 12% · health 8%
most common landing page. One URL per show for attribution.
Upwork's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Megaphone (Spotify) and Blubrry. podintel does not estimate spend; the figures here are placements actually heard in the audio.
Upwork podcast sponsorships by show
Every podcast where Upwork ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Almost 30 | 36 | 28 / 8 | upwork.com | Mar 26, 2026 | Sep 24, 2026 | |
| The Proof with Simon Hill | 4 | 4 / 0 | upwork.com | Aug 25, 2026 | Sep 21, 2026 | |
| Pivot | 3 | 3 / 0 | upwork.com | Sep 1, 2026 | Sep 22, 2026 | |
| The Prof G Pod with Scott Galloway | 3 | 3 / 0 | upwork.com | Aug 31, 2026 | Sep 21, 2026 | |
| Lex Fridman Podcast | 3 | 3 / 0 | upwork.com/lex | May 29, 2026 | Jul 28, 2026 | |
| THE ED MYLETT SHOW | 1 | 1 / 0 | upwork.com | Sep 8, 2026 | Sep 8, 2026 |
What a Upwork podcast ad sounds like
Host-read Upwork ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“Support for this show comes from Upwork. The most successful business owners don't do it all themselves. They delegate. Upwork lets you build a team of highly skilled specialists for every function your business needs so you can focus on what you do best and let the experts handle the rest. Upwork is a one-stop platform to find, hire, and pay expert freelancelers across more than 125 categories. Find talent and start filling those skill gaps, launch projects faster, and scale support up or down without committing to full-time headcount.…”
“Upwork is a platform to find, hire, and pay expert freelancers across more than 125 categories from software development to marketing and operations. You can browse profiles, look at past work, and get help scoping the role before you commit. With Business Plus, you get the top 1% of talent and AI shortlisting comes back in under six hours. Quicker than most of us, answer an email. Visit upwork.com right now and post your job for free. That is upwork.com to connect with top talent ready to help your business…”
“Support for the show comes from Upwork. One of the most valuable traits any business can have is flexibility. Circumstances change, your businesses need to be able to adapt. Upwork gives your business fast access to highly skilled specialists with deep expertise without committing to full-time headcount. Upwork is a one-stop platform to find, hire, and pay expert freelancers across more than 125 categories. That means you can find talent and start filling those skill gaps, launch projects faster, and scale support up or down as you need it. It's…”
“So Upwork has got you. You can browse profiles. You can see their past work. You can even like get help scoping the role. We have used Upwork for creating graphics, for designing a campaign for a partnership. And with Business Plus, AI-powered shortlisting can deliver a curated short list of top freelancers matched to your goals in under six hours. So visit upwork.com and post your job for free. That is upwork.com to connect with top talent ready to help your business grow.”
“Upwork gives your business fast access to highly skilled specialists with deep expertise so you can fill critical skill gaps, launch projects faster, and scale support up or down without committing to full-time headcount. What I love about it is you're not making a long-term commitment, but you're getting high-quality help. Upwork also cuts down on operational hassle by handling things like contracts, payments, all in one place so you can spend more time running the business. Visit Upwork.com right now and post your job for free. That's Upwork.com to…”
“This episode is brought to you by Upwork, a platform I have used for many years to hire incredible freelancers to get stuff done. But it's not for just the individual use cases. If you're a business, you could do the same thing. You can hire freelancers that help you build, design, and scale your business. And they even have a special thing going on called Business Plus that gives you access to the top 1% of talent on Upwork and with their tooling that's of course AI powered, allows…”
Brands buying the same shows
Advertisers that overlap with Upwork on the most podcasts.
- Shopify 5 shared podcasts · ecommerce software
- Amazon 4 shared podcasts · retail
- BetterHelp 4 shared podcasts · mental health
- Sweetgreen 3 shared podcasts · food
- BJ's Wholesale Club 3 shared podcasts · retail
- Kraft Heinz 3 shared podcasts · food
- American Airlines 3 shared podcasts · travel
- Delta Air Lines 3 shared podcasts · travel
Upwork podcast advertising FAQ
Which podcasts does Upwork sponsor?
Upwork has run 50 ad placements across 6 podcasts tracked by podintel, including Almost 30, The Proof with Simon Hill, Pivot, The Prof G Pod with Scott Galloway and Lex Fridman Podcast. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Upwork podcast ads host-read or dynamically inserted?
84% of Upwork placements are host-read and 16% are dynamically inserted. 76% run as mid-roll ads.
What is the Upwork podcast promo code?
Upwork uses a different offer per show. The most common landing page is upwork.com. The show table lists the code and URL for each podcast.
How much does Upwork spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 50 in the last six months across 6 shows, with 17 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Upwork advertise on?
Mostly lifestyle, business and health podcasts, largely on shows hosted by Megaphone (Spotify) and Blubrry. Brands that buy the same shows include Shopify, Amazon, BetterHelp and Sweetgreen.