ZOE, a health testing brand (zoe.com), is one of the podcast advertisers podintel tracks. In the last six months ZOE sponsored 25 episodes across 5 podcasts, a total of 25 ad placements, most often on Pivot, The Rachel Hollis Podcast, Call Her Daddy and Candace. 52% of those ads were host-read and 48% were dynamically inserted. The most recent ZOE podcast ad aired Sep 25, 2026.
Use this page to see which podcast audience ZOE buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every ZOE podcast ad
How ZOE advertises on podcasts
host-read sponsorships. 48% dynamically inserted ads.
mid-roll · 44% pre-roll · 52% post-roll.
business 48% · self development 32% · lifestyle 16%
most common landing page. One URL per show for attribution.
ZOE's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Megaphone (Spotify) and Simplecast. podintel does not estimate spend; the figures here are placements actually heard in the audio.
ZOE podcast sponsorships by show
Every podcast where ZOE ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Pivot | 12 | 12 / 0 | nymag.com/pivot | Mar 20, 2026 | Sep 11, 2026 | |
| The Rachel Hollis Podcast | 7 | 1 / 6 | railcard.co | Jun 4, 2026 | Aug 7, 2026 | |
| Call Her Daddy | 4 | 0 / 4 | railcard.co | May 15, 2026 | Jul 15, 2026 | |
| Candace | 1 | 0 / 1 | Sep 25, 2026 | Sep 25, 2026 | ||
| The School of Greatness | 1 | 0 / 1 | Jul 6, 2026 | Jul 6, 2026 |
What a ZOE podcast ad sounds like
Host-read ZOE ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“Today's show was produced by Larry Naiman, Zoe Marcus, Taylor Griffin, and Todd Wiseman. Ernie Your Todd engineered this episode. Thanks also to Drew Bros, Mr. Vero, Laura Stark, Will Lee, and Jenna McGill. Lee Shark Kerras, Vox Media, Executive Producer of Auto. Make sure you subscribe to the show wherever you listen to podcasts. Thank you for listening to Pivot from Vox Media. You can subscribe to the magazine at nymag.com/slash pod. We'll be back next week for another breakdown of all things tech and business.”
Brands buying the same shows
Advertisers that overlap with ZOE on the most podcasts.
- Future 4 shared podcasts · fitness
- SoFi 4 shared podcasts · fintech
- BetterHelp 4 shared podcasts · mental health
- Help 3 shared podcasts · auto detected
- Railcard 3 shared podcasts · auto detected
- Box 3 shared podcasts · b2b
- Square 3 shared podcasts · b2b
- Nationwide 3 shared podcasts · insurance
Other health testing advertisers
ZOE's competitors on podcasts, by placements.
- Function Health 341 placements
- Joi + Blokes 60 placements
- Lingo 27 placements
- SuperPower 15 placements
- Viome 11 placements
- Levels 4 placements
ZOE podcast advertising FAQ
Which podcasts does ZOE sponsor?
ZOE has run 25 ad placements across 5 podcasts tracked by podintel, including Pivot, The Rachel Hollis Podcast, Call Her Daddy, Candace and The School of Greatness. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are ZOE podcast ads host-read or dynamically inserted?
52% of ZOE placements are host-read and 48% are dynamically inserted. 4% run as mid-roll ads.
What is the ZOE podcast promo code?
ZOE uses a different offer per show. The most common landing page is nymag.com/pivot. The show table lists the code and URL for each podcast.
How much does ZOE spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 25 in the last six months across 5 shows, with 3 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does ZOE advertise on?
Mostly business, self development and lifestyle podcasts, largely on shows hosted by Megaphone (Spotify) and Simplecast. Brands that buy the same shows include Future, SoFi, BetterHelp and Help.