SoFi, a fintech brand (sofi.com), is one of the podcast advertisers podintel tracks. In the last six months SoFi sponsored 111 episodes across 13 podcasts, a total of 156 ad placements, most often on Call Her Daddy, How I Built This with Guy Raz, The Prof G Pod with Scott Galloway and Armchair Expert with Dax Shepard. 34% of those ads were host-read and 66% were dynamically inserted. The most recent SoFi podcast ad aired Sep 24, 2026.
Use this page to see which podcast audience SoFi buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts SoFi sponsors
Every SoFi podcast ad
How SoFi advertises on podcasts
host-read sponsorships. 66% dynamically inserted ads.
mid-roll · 29% pre-roll · 17% post-roll.
interview 34% · lifestyle 29% · business 19%
most common landing page, code CHD. One URL per show for attribution.
SoFi's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Simplecast, Art19 (Wondery/Amazon) and Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
SoFi podcast sponsorships by show
Every podcast where SoFi ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Call Her Daddy | 46 | 13 / 33 | sofi.com/callherdaddy | CHD | Mar 18, 2026 | Sep 2, 2026 |
| How I Built This with Guy Raz | 32 | 14 / 18 | sofi.com/guyroz | BILT25 | Mar 19, 2026 | Sep 17, 2026 |
| The Prof G Pod with Scott Galloway | 24 | 3 / 21 | sofi.com/boxcoach | May 15, 2026 | Sep 24, 2026 | |
| Armchair Expert with Dax Shepard | 18 | 14 / 4 | sofi.com/armchair | Apr 6, 2026 | Sep 23, 2026 | |
| On Purpose with Jay Shetty | 12 | 3 / 9 | sofi.com/spotify | Mar 27, 2026 | Jun 1, 2026 | |
| The Rachel Hollis Podcast | 9 | 0 / 9 | sofi.com/smartmoney | Apr 16, 2026 | Sep 21, 2026 | |
| Pivot | 6 | 3 / 3 | sofi.com/boxcoach | Jun 9, 2026 | Jun 12, 2026 | |
| The Mindset Mentor | 3 | 0 / 3 | sofi.com/home | Mar 25, 2026 | Aug 17, 2026 | |
| Crime Junkie | 2 | 0 / 2 | sofi.com/cj | May 18, 2026 | May 18, 2026 | |
| The School of Greatness | 1 | 1 / 0 | sofi.com/smartmoney | Sep 24, 2026 | Sep 24, 2026 | |
| Tom Bilyeu's Impact Theory | 1 | 1 / 0 | sofi.com | Jul 30, 2026 | Jul 30, 2026 | |
| Hidden Brain | 1 | 0 / 1 | sofi.com/smartmoney | May 4, 2026 | May 4, 2026 | |
| Bad Friends | 1 | 1 / 0 | andrewsantino.com | Apr 20, 2026 | Apr 20, 2026 |
What a SoFi podcast ad sounds like
Host-read SoFi ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“Support for the show comes from SoFi. Education can be one of the most valuable investments you can make in yourself, but figuring out how to pay for it is a huge financial decision. The good news is you have options at every stage of that journey. That's where SoFi comes in. Whether you're getting ready to head off to school, already enrolled, or looking for a better way to manage the student loans you already have, SoFi offers lending solutions that are designed to help you move forward with…”
“This episode is brought to you by SoFi, the everything app for smarter money, banking, investing, borrowing, and more. Make your first move with SoFi Chicken and Savings. Earn up to 3.80% savings APY for up to six months. No account fees, plus a cash bonus up to $400 when you sign up with eligible direct deposit. Terms apply. SoFi.com slash smartmoney. SoFi, get your money right. SoFi Chicken and Savings is offered through SoFi Bank, NA, member FDIC.”
“This episode is brought to you by SoFi, the everything app for smarter money. Award-winning banking, investing, borrowing, and more, all in one app. No more juggling five apps or losing track of your money because money that's just sitting there isn't getting you anywhere. Start with SoFi checking and savings, earn a competitive APY, pay no account fees, no minimum deposit to open, and get a direct deposit bonus. Terms apply? SoFi Bank, NA member FDIC. When you're ready to invest or finally deal with debt, it's all right…”
“A SOFI personal loan could consolidate all your high-interest debt into one low-interest monthly payment, helping you craft a roadmap to paying down your debt. It even comes with no fees required, getting you a financial win right away. Keep pushing on your journey to financial success. You could even get as soon as the same day funding. View your rate for a SoFi personal loan at sofi.com slash guyroz. Loans originated by SoFi Bank NA, member FDIC. Terms and conditions apply. NMLS 696891. Fast funds term apply at sofi.com…”
“Call Her Daddy is brought to you by SoFi, the everything app for smarter money. If your money is scattered across five different apps you never open, you're not in control. Your money should move you forward. With SoFi, you get award-winning banking, investing, borrowing, and more all in one app. So you finally know where your money is. Make your first move with SoFi checking and savings, competitive APY, no account fees, a bonus when you join with eligible direct deposit. Terms apply. SoFi Bank NA member FDIC. When…”
“Support for this show comes from SoFi. Most of us don't have people to help us make tough financial decisions. Instead, we have six different financial apps that don't talk to each other. That's where SoFi Coach can help. SoFi Coach is a tool that provides financial data and insights with automated ideas to consider based on your connected accounts, helping you pay down debt, save more, spend smarter, and invest. And it's not just advice. It actually executes the moves for you with your approval. And if you ask…”
Brands buying the same shows
Advertisers that overlap with SoFi on the most podcasts.
- Trade Coffee 10 shared podcasts · beverage
- BetterHelp 10 shared podcasts · mental health
- Shopify 9 shared podcasts · ecommerce software
- Quince 8 shared podcasts · apparel
- Toyota 7 shared podcasts · auto
- Square 6 shared podcasts · b2b
- Nationwide 6 shared podcasts · insurance
- McDonald's 6 shared podcasts · food
Other fintech advertisers
SoFi's competitors on podcasts, by placements.
- Chase 84 placements
- Chime 76 placements
- Charles Schwab 75 placements
- Fidelity 68 placements
- Creative Planning 64 placements
- Mercury 53 placements
- Venmo 51 placements
- American Express 47 placements
SoFi podcast advertising FAQ
Which podcasts does SoFi sponsor?
SoFi has run 156 ad placements across 13 podcasts tracked by podintel, including Call Her Daddy, How I Built This with Guy Raz, The Prof G Pod with Scott Galloway, Armchair Expert with Dax Shepard and On Purpose with Jay Shetty. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are SoFi podcast ads host-read or dynamically inserted?
34% of SoFi placements are host-read and 66% are dynamically inserted. 54% run as mid-roll ads.
What is the SoFi podcast promo code?
SoFi uses a different offer per show. The most common landing page is sofi.com/callherdaddy and the most common promo code is CHD. The show table lists the code and URL for each podcast.
How much does SoFi spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 156 in the last six months across 13 shows, with 15 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does SoFi advertise on?
Mostly interview, lifestyle and business podcasts, largely on shows hosted by Simplecast and Art19 (Wondery/Amazon). Brands that buy the same shows include Trade Coffee, BetterHelp, Shopify and Quince.