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0:00Most people think that storytelling and selling are total opposites.
0:06And that's kind of what people think about when they have their own events and they're like, oh my God, I just hate the pitch portion.
0:11I'm like, well, you didn't set them up properly.
0:13It's not adding the pitch to the end of the story, it's literally building the offer into the entire story spine.
0:21So it's in the DNA and it's in there so tightly that by the time you're done talking, people already know what you do.
0:29They've heard proof that it works and they don't feel sold at all.
0:32In fact, they know what to do next.
0:41Welcome back to the podcast.
0:42It's time for another quickie because there's always time to fit in inspiration.
0:46I just got back from the Pink Skirt Project, which is Renee Warren's event.
0:51And I got to go up there and spend some time again, like I did last year with Renee Warren and Dan Martell.
0:56If you don't know who that is, you guys, go check out Renee.
0:59She has, like I said, the Pink Skirt Project.
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