Advice Line: New Offerings, Bigger Markets

0:05Hello, and welcome to the advice line on how I built this lab.

0:09I'm Guy Roz, and this is the place where we help try to solve your business challenges.

0:14And as you know, each week I'm joined by a legendary founder, a former guest from the show who will attempt with me to help you.

0:22And this week, our episode is a bit of a mashup.

0:25Three callers and three different former guests, and they're all talking about a similar challenge, how to introduce a novel product or service to bigger markets.

0:34By the way, if you're building something and you need advice or just want advice, give us a call.

0:40You just might be the next guest on this show.

0:42Our number is 1-800-433-1298.

0:47Leave us a one-minute message that tells us about your business and the issues or questions that you'd like some help with.

0:54Okay, let's get to it.

0:56So my first guest today is Che Wong.

0:58Che was first on the show in 2021, and he told the story of starting Boxed, an online retailer that delivered bulk-sized groceries and household essentials right to your home.