How I Built This with Guy Raz
Guy Raz | Wondery · hosted on Art19 (Wondery/Amazon)
How I Built This with Guy Raz is a interview podcast from Guy Raz | Wondery, also published on YouTube as How I Built This, released about 2 episodes a week with episodes averaging 57 min. podintel has analysed 54 of the last 404 episodes of the podcast and found 268 ad placements from 24 podcast sponsors, led by Function Health, SoFi, NetSuite, Wondery and Claude. Every placement below has a timestamp, the promo code and the URL the host read out, and each analysed episode has a full podcast transcript.
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.
How I Built This with Guy Raz sponsors
| Brand | Category | Placements | Episodes | Host-read / inserted | First seen | Last seen |
|---|---|---|---|---|---|---|
| Function Health | health testing | 42 | 24 | 39 / 3 | Mar 26, 2026 | Sep 17, 2026 |
| SoFi | fintech | 32 | 32 | 14 / 18 | Mar 19, 2026 | Sep 17, 2026 |
| NetSuite | b2b | 29 | 24 | 16 / 13 | Mar 19, 2026 | Sep 17, 2026 |
| Wondery | media | 28 | 24 | 28 / 0 | Mar 26, 2026 | Sep 24, 2026 |
| Claude | ai | 27 | 20 | 26 / 1 | Mar 30, 2026 | Sep 3, 2026 |
| Framer | b2b | 20 | 20 | 20 / 0 | Apr 23, 2026 | Sep 17, 2026 |
| Gusto | b2b | 19 | 19 | 19 / 0 | Apr 16, 2026 | Sep 17, 2026 |
| Applecard | auto_detected | 17 | 17 | 17 / 0 | May 11, 2026 | Sep 17, 2026 |
| Squarespace | website builder | 10 | 10 | 1 / 9 | Mar 23, 2026 | Aug 27, 2026 |
| Apple | tech | 7 | 7 | 0 / 7 | Mar 26, 2026 | Sep 3, 2026 |
| Shopify | ecommerce software | 5 | 4 | 2 / 3 | Apr 2, 2026 | Sep 17, 2026 |
| Diapers | auto_detected | 4 | 1 | 4 / 0 | Mar 30, 2026 | Mar 30, 2026 |
| Engine | auto_detected | 4 | 4 | 4 / 0 | Aug 6, 2026 | Aug 27, 2026 |
| Nationwide | insurance | 4 | 4 | 3 / 1 | Mar 26, 2026 | Sep 17, 2026 |
| Mobilefuels | auto_detected | 3 | 3 | 0 / 3 | Jul 20, 2026 | Sep 14, 2026 |
| Stripe | b2b | 3 | 3 | 3 / 0 | Mar 30, 2026 | Aug 27, 2026 |
| Substack | creator tools | 3 | 3 | 3 / 0 | Aug 20, 2026 | Sep 17, 2026 |
| Justworks | b2b | 3 | 3 | 3 / 0 | Sep 3, 2026 | Sep 24, 2026 |
| Usbank | auto_detected | 2 | 2 | 0 / 2 | Sep 21, 2026 | Sep 24, 2026 |
| Airbnb | travel | 2 | 2 | 1 / 1 | Mar 30, 2026 | Jun 18, 2026 |
| Culturewineco | auto_detected | 1 | 1 | 1 / 0 | Jun 25, 2026 | Jun 25, 2026 |
| Guyros | auto_detected | 1 | 1 | 1 / 0 | Aug 13, 2026 | Aug 13, 2026 |
| Toast | b2b | 1 | 1 | 1 / 0 | Jul 20, 2026 | Jul 20, 2026 |
| Jeep | auto | 1 | 1 | 1 / 0 | Apr 27, 2026 | Apr 27, 2026 |
Latest How I Built This with Guy Raz episodes
- Sep 24, 2026Advice Line with Danny Meyer of Shake Shackanalysed42 min · transcript + ads
- Sep 21, 2026Banza: Brian Rudolph. The Chickpea Pasta That Nearly Turned to Mushanalysed59 min · transcript + ads
- Sep 17, 2026Advice Line with Michelle Wahler of Beyond Yogaanalysed41 min · transcript + ads
- Sep 14, 2026Thrive Causemetics: Karissa Bodnar. How $150 a Day in Sales Turned into a $150 Million Beauty Business with a Missionanalysed48 min · transcript + ads
- Sep 10, 2026Advice Line with Kip Tindell of The Container Storeanalysed39 min · transcript + ads
- Sep 7, 2026Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandonedanalysed1h 23m · transcript + ads
- Sep 3, 2026Advice Line with Ben Goodwin of Olipopanalysed48 min · transcript + ads
- Aug 31, 2026Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Themanalysed1h 21m · transcript + ads
- Aug 27, 2026Advice Line with Daymond John of FUBUanalysed43 min · transcript + ads
- Aug 24, 2026YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brandanalysed1h 25m · transcript + ads
- Aug 20, 2026Advice Line with Carlton Calvin of Razoranalysed43 min · transcript + ads
- Aug 17, 2026Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giantsanalysed1h 20m · transcript + ads
- Aug 13, 2026Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)analysed48 min · transcript + ads
- Aug 10, 2026MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.analysed1h 6m · transcript + ads
- Aug 6, 2026Advice Line: "Strategy Sessions"analysed46 min · transcript + ads
- Aug 3, 2026Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed Itanalysed1h 16m · transcript + ads
- Jul 30, 2026Advice Line with Chris Riccobono of UNTUCKitanalysed46 min · transcript + ads
- Jul 27, 2026Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.analysed1h 12m · transcript + ads
- Jul 23, 2026Advice Line with Curt Richardson of OtterBoxanalysed42 min · transcript + ads
- Jul 20, 2026Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.analysed51 min · transcript + ads
- Jul 16, 2026Advice Line with Kenneth Coleanalysed46 min · transcript + ads
- Jul 13, 2026Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)analysed1h 16m · transcript + ads
- Jul 9, 2026Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)analysed49 min · transcript + ads
- Jul 6, 2026Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthroughanalysed1h 4m · transcript + ads
- Jul 2, 2026Advice Line with Ronnen Harary of Spin Master/PAW Patrolanalysed43 min · transcript + ads
How ads run on How I Built This with Guy Raz
ad placements per analysed episode, across 49 sponsored episodes.
host-read. 23% dynamically inserted through Art19 (Wondery/Amazon), confirmed by fetching episodes as different listeners.
mid-roll · 33% pre-roll · 12% post-roll. First mid-roll usually at 18:17.
Podcast advertising on How I Built This with Guy Raz is mostly host-read sponsorship: the host reads the ad, usually with a personal endorsement and a podcast-specific offer URL, which is why direct-response brands buy this podcast. We do not estimate CPM or audience size. The sponsor list, the ad load and how long each brand has stayed on the podcast are the public signals of how the podcast monetises.
Promo codes and offer URLs heard on How I Built This with Guy Raz
The vanity URL and promo code each sponsor reads on this show. These are what listeners type in, and what attribution vendors count.
| Sponsor | Offer URL | Promo code |
|---|---|---|
| Apple | applecard.com | BILT25 |
| Applecard | applecard.com | |
| Claude | claude.ai/hibt | |
| Culturewineco | culturewineco.com | |
| Diapers | diapers.com | |
| Engine | engine.com/built | |
| Framer | framer.com/built | |
| Function Health | functionhealth.com/built | BILT25 |
| Gusto | gusto.com/built | |
| Guyros | guyros.com | |
| Justworks | justworks.com | |
| Mobilefuels | mobilefuels.com | |
| Nationwide | mobilefuels.com | WONDERY |
| NetSuite | netsuite.ai/built | BILT25 |
| Shopify | shopify.co | |
| SoFi | sofi.com/guyroz | BILT25 |
| Squarespace | squarespace.com/built | BILT |
| Stripe | BILT | |
| Substack | guyroz.com | |
| Toast | toasttab.com | |
| Usbank | usbank.com/business | |
| Wondery | wondery.com |
Example ad reads from the transcripts
How the sponsor reads sound on How I Built This with Guy Raz, quoted from the episode transcript. Click the date to open the full transcript at that timestamp.
“That's what JustWorks is for. They take the complex administrative stuff off your plate. Payroll, benefits, global hiring, so you can get back to the part of the business you actually wanted to do in the first place. Which, I'm guessing, is not paperwork. So if you're a small business owner trying to figure it all out on your own, you don't have to. Head to justworks.com and take some weight off your small business shoulders. That's justworks.com. Stop making it so hard on yourself. Head to justworks.com and start…”
“You can send us a voice memo at hibt at id.wondery.com or call us at 1-800-433-1298. Leave a message there and make sure to tell us how to reach you and we'll put all of this information in the podcast description as well.”
“A SOFI personal loan could consolidate all your high-interest debt into one low-interest monthly payment, helping you craft a roadmap to paying down your debt. It even comes with no fees required, getting you a financial win right away. Keep pushing on your journey to financial success. You could even get as soon as the same day funding. View your rate for a SoFi personal loan at sofi.com slash guyroz. Loans originated by SoFi Bank NA, member FDIC. Terms and conditions apply. NMLS 696891. Fast funds term apply at sofi.com…”
“Try Gusto today at gusto.com slash built and get three months free when you run your first payroll. That's three months of free payroll at gusto.com slash built. One more time, gusto.com slash built. When you're working with a team, it's easy to get stuck.”
New sponsors
Brands whose first placement on How I Built This with Guy Raz is within the last 60 days.
Lapsed sponsors
Brands that advertised on How I Built This with Guy Raz before but have not appeared in the last 60 days.
- Toast last heard Jul 20, 2026
- Culturewineco last heard Jun 25, 2026
- Airbnb last heard Jun 18, 2026
- Jeep last heard Apr 27, 2026
- Diapers last heard Mar 30, 2026
Latest sponsored episodes
- Sep 24, 2026Advice Line with Danny Meyer of Shake ShackJustworks · Usbank · Wondery
- Sep 21, 2026Banza: Brian Rudolph. The Chickpea Pasta That Nearly Turned to MushUsbank
- Sep 17, 2026Advice Line with Michelle Wahler of Beyond YogaShopify · SoFi · Gusto · Framer · Applecard · NetSuite · Function Health · Nationwide · Substack · Wondery
- Sep 14, 2026Thrive Causemetics: Karissa Bodnar. How $150 a Day in Sales Turned into a $150 Million Beauty Business with a MissionSoFi · Gusto · Framer · Applecard · Function Health · NetSuite · Mobilefuels
- Sep 10, 2026Advice Line with Kip Tindell of The Container StoreJustworks · Nationwide · Wondery
- Sep 7, 2026Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost AbandonedSoFi · Gusto · Framer · Function Health · Applecard · NetSuite · Mobilefuels
- Sep 3, 2026Advice Line with Ben Goodwin of OlipopSoFi · Gusto · Framer · Justworks · Apple · Claude · NetSuite · Function Health · Wondery
- Aug 31, 2026Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved ThemSoFi · Gusto · Framer · Applecard · Function Health · Claude · NetSuite
- Aug 27, 2026Advice Line with Daymond John of FUBUSquarespace · Claude · Stripe · Engine · Substack · Wondery
- Aug 24, 2026YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion BrandSoFi · Function Health
How I Built This with Guy Raz transcripts
54 episodes of How I Built This with Guy Raz have a full transcript on podintel (54 from our transcription). Each one is timestamped, searchable, and has the ad segments marked so you can skip or study them. Transcripts are available as JSON, plain text and WebVTT through the API.
Shows with the same sponsors
Podcasts that share the most advertisers with How I Built This with Guy Raz. Useful for planning a buy across similar audiences.
- The Prof G Pod with Scott Galloway 10 shared sponsors
- Pivot 7 shared sponsors
- The Shawn Ryan Show 6 shared sponsors
- The School of Greatness 6 shared sponsors
- On Purpose with Jay Shetty 6 shared sponsors
- Freakonomics Radio 5 shared sponsors
How I Built This with Guy Raz sponsorship FAQ
Who sponsors How I Built This with Guy Raz?
podintel has matched 24 advertisers on How I Built This with Guy Raz in the last six months. The most frequent sponsors are Function Health, SoFi, NetSuite, Wondery and Claude. The full list with first and last seen dates is on this page.
How many ads are in a How I Built This with Guy Raz episode?
On the 54 episodes analysed, How I Built This with Guy Raz averages 5 ad placements per episode. 55% of placements are mid-roll, and the first mid-roll typically starts around 18:17 into the episode.
Are How I Built This with Guy Raz ads host-read or dynamically inserted?
77% of the ad placements we found are host-read and 23% are dynamically inserted. We detected dynamic ad insertion on this show by downloading episodes as different listeners and comparing the audio, so some ads differ by listener and region.
What promo codes and URLs do How I Built This with Guy Raz sponsors use?
Sponsors send listeners to vanity URLs such as applecard.com, applecard.com and claude.ai/hibt and use promo codes like BILT25, BILT25 and WONDERY. The offer table above lists every one we heard.
How do I advertise on How I Built This with Guy Raz?
podintel does not sell ads. Sponsorship inquiries go to the show's publisher, Guy Raz | Wondery, and the audio is served by Art19 (Wondery/Amazon), which handles dynamic ad insertion for the show. Use the sponsor list and ad-load data here to judge fit and to see which of your competitors already advertise on the show.
Where can I read How I Built This with Guy Raz transcripts?
Every analysed episode on podintel has a full, timestamped transcript with the ad segments marked. Open any episode from the list on this page, or pull transcripts through the API and MCP server.