Banza: Brian Rudolph. The Chickpea Pasta That Nearly Turned to Mush
Sep 21, 2026 · 59 min
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EP · How I Built This with Guy Raz · Banza: Brian Rudolph. The Chickpea Pasta That Nearly Turned to Mush58:30
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0:07So our sales went down 30% week over week.
0:11Wow.
0:12Wow.
0:12Wow.
0:13Yeah.
0:13Honestly, I was more concerned with people's fear and trying to figure out how to address that.
0:19I had someone call me crying because they were so scared.
0:22And they love Bonza and they give it to their kids all the time.
0:26Yeah.
0:27And, you know, it was like, maybe more than I wanted to admit, my identity had been wrapped up in this idea of I create healthy food and to then be told and get messages from people on the internet who don't even know you that are accusing you of that you're trying to kill them.
0:42Exactly.
0:52Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
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