Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

0:08You can imagine the confusion when you are studying to become a lawyer and then I move to Colorado and I'm waiting tables and I'm like, yeah, I'm getting closer to going back to school.

0:22You know, I'm in a college town now and everyone's, so then I come home and I'm like, hey, I've got something I want to show you guys.

0:27I'm really excited about it.

0:29And they're like, oh, you know, is this a college application?

0:32Are you going back to school?

0:34And I'm like, and I take the lid off the shoebox and I'm like, I want to make peanut butter.

0:46Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

0:58I'm Guy Ross, and on the show today, how Justin Gold used his home food processor to make a better-tasting peanut butter and turned Justin's nut butter into a category-defining brand.