KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

0:08Walmart came to us and li the buyer liked our product and you know one of the most significant dangers is when a buyer loves you because sometimes you're not ready and you couldn't say no to Walmart and we we didn't have salespeople or systems to check if our product was selling through and one of the things that I learned in our industry is you can get reports and look at your sales per store.

0:32What do you think it means guy if you're selling zero per store?

0:36It means it's not good.

0:37No, no, that's what I thought.

0:39If you're selling zero, it could be it's really not good, but it could also mean that the product didn't even make it to the shelves.

0:55Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.