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Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

Mar 23, 2026 · 1h 8m

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0:07From the time that you started with the first hens until the time you could actually sell eggs, was it weeks?
0:14Was it months?
0:16Months.
0:16I figured to get started, I wanted to start selling to restaurants.
0:19But I was getting a lot of no's because they were paying, they could buy eggs from Cisco for 89 cents a dozen.
0:26And they're not going to pay me $4 a dozen when they can buy for 89 cents.
0:29And I kept hearing from chefs, an egg is an egg is an egg is an egg.
0:41Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
0:51I'm Guy Ross, and on the show today, how Matt O'Hare was inspired to buy a Texas farm, 20 hens, and some trailers from Craigslist, and built a nearly $1 billion brand, Vital Farms.
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