$300m in year two. The controversy came free, with David Protein’s Peter Rahal

0:01Anything that's really innovative and new in our culture, in the world, gets misunderstood.

0:09Americans have realized that protein is the most important macronutrient.

0:13It's the most expensive.

0:14It's the hardest to get.

0:15It doesn't always taste good.

0:17So, what do people want from a protein bar?

0:19Really, you want a protein delivery system.

0:21Are there any ways that like controversy like this is good for a new brand?

0:26All things equal, you'd rather have people talking about you than not.

0:38That's Peter Rahal, founder and CEO of protein bar company David, one of the hottest new consumer products of the last two years.

0:46I first met Peter when he was running RX Bars, which he sold to Kellogg for $600 million.

0:53I wanted to talk with him now, not only because of David's phenomenal success out of the gate, but because the company has thrived despite a series of controversies, from multiple lawsuits to an awkward connection to Jeffrey Epstein.