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Podcasts / business

Masters of Scale

WaitWhat · hosted on Art19 (Wondery/Amazon)

Podtrac measurementSpotify Prefix measurementPodscribe attributionSwap.fm attributionArt19 (Wondery/Amazon) host
Sponsors
8
Placements
91
Episodes analysed
64
Dynamic ads
Yes

Masters of Scale is a business podcast from WaitWhat, also published on YouTube as Masters of Scale, released about 2 episodes a week with episodes averaging 32 min. podintel has analysed 64 of the last 404 episodes of the podcast and found 91 ad placements from 8 podcast sponsors, led by Creative Planning, Deel, LinkedIn, Care and Atlassian. Every placement below has a timestamp, the promo code and the URL the host read out, and each analysed episode has a full podcast transcript.

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

Masters of Scale sponsors

Creative Planning62×Deel22×LinkedIn2×Care1×Atlassian1×Delta Air Lines1×Mercedes-Benz1×Amazon1×
BrandCategoryPlacementsEpisodesHost-read / insertedFirst seenLast seen
Creative Planningfintech626262 / 0Mar 24, 2026Sep 24, 2026
Deelb2b222120 / 2Apr 7, 2026Sep 17, 2026
LinkedInb2b222 / 0Jun 27, 2026Jul 2, 2026
Careauto_detected111 / 0Jun 25, 2026Jun 25, 2026
Atlassianb2b111 / 0Jun 11, 2026Jun 11, 2026
Delta Air Linestravel111 / 0Jul 21, 2026Jul 21, 2026
Mercedes-Benzauto111 / 0Apr 14, 2026Apr 14, 2026
Amazonretail111 / 0Mar 31, 2026Mar 31, 2026

Latest Masters of Scale episodes

How ads run on Masters of Scale

Ad load
1.4

ad placements per analysed episode, across 62 sponsored episodes.

Host-read vs inserted
98%

host-read. 2% dynamically inserted through Art19 (Wondery/Amazon), confirmed by fetching episodes as different listeners.

Placement
70%

mid-roll · 30% pre-roll · 0% post-roll. First mid-roll usually at 16:53.

Podcast advertising on Masters of Scale is mostly host-read sponsorship: the host reads the ad, usually with a personal endorsement and a podcast-specific offer URL, which is why direct-response brands buy this podcast. We do not estimate CPM or audience size. The sponsor list, the ad load and how long each brand has stayed on the podcast are the public signals of how the podcast monetises.

Promo codes and offer URLs heard on Masters of Scale

The vanity URL and promo code each sponsor reads on this show. These are what listeners type in, and what attribution vendors count.

SponsorOffer URLPromo code
Amazonamazon.com
Atlassiandeel.com/mos
Carecare.com
Creative Planningcreativeplanning.com/masters
Deeldeel.com/mos
Delta Air Linesdeel.com/mos
LinkedIndeel.com/mos

Example ad reads from the transcripts

How the sponsor reads sound on Masters of Scale, quoted from the episode transcript. Click the date to open the full transcript at that timestamp.

“Creative Planning works with business owners to build a strategy around concentrated equity. When to diversify, how to manage tax risk, and how to protect what you've spent years building. Creative Planning, where wealth works together.”
Creative Planning · Sep 24, 2026 · at 17:53
“That's Ed Bastion, CEO of Delta and one of the most trusted leaders in corporate America. Ed makes a return visit to Rapid Response today to talk about the key business challenges of 2026, from rising energy prices and the Strait of Hormuz to evolving consumer preferences and AI hype versus AI opportunity. He shares what Delta's booking data is telling him about the economy that the headlines aren't, what it takes to stay optimistic when the world keeps throwing curveballs and more. So let's get to it. I'm Bob…”
Delta Air Lines · Jul 21, 2026 · at 0:21
“Brad is the CEO of Care.com. That's the digital marketplace that connects caregiving professionals with people who need help with kids, seniors, pets, and more.”
Care · Jun 25, 2026 · at 1:09
“This Masters of Scale live event presented by Atlassian was recorded at Atlassian Team 26 in Anaheim, California. In instability or comfort, in chaos is really actually important.”
Atlassian · Jun 11, 2026 · at 0:21

New sponsors

Brands whose first placement on Masters of Scale is within the last 60 days.

  • None in the last 60 days.

Lapsed sponsors

Brands that advertised on Masters of Scale before but have not appeared in the last 60 days.

Latest sponsored episodes

Masters of Scale transcripts

64 episodes of Masters of Scale have a full transcript on podintel (64 from our transcription). Each one is timestamped, searchable, and has the ad segments marked so you can skip or study them. Transcripts are available as JSON, plain text and WebVTT through the API.

Shows with the same sponsors

Podcasts that share the most advertisers with Masters of Scale. Useful for planning a buy across similar audiences.

Masters of Scale sponsorship FAQ

Who sponsors Masters of Scale?

podintel has matched 8 advertisers on Masters of Scale in the last six months. The most frequent sponsors are Creative Planning, Deel, LinkedIn, Care and Atlassian. The full list with first and last seen dates is on this page.

How many ads are in a Masters of Scale episode?

On the 64 episodes analysed, Masters of Scale averages 1.4 ad placements per episode. 70% of placements are mid-roll, and the first mid-roll typically starts around 16:53 into the episode.

Are Masters of Scale ads host-read or dynamically inserted?

98% of the ad placements we found are host-read and 2% are dynamically inserted. We detected dynamic ad insertion on this show by downloading episodes as different listeners and comparing the audio, so some ads differ by listener and region.

What promo codes and URLs do Masters of Scale sponsors use?

Sponsors send listeners to vanity URLs such as amazon.com, deel.com/mos and care.com. The offer table above lists every one we heard.

How do I advertise on Masters of Scale?

podintel does not sell ads. Sponsorship inquiries go to the show's publisher, WaitWhat, and the audio is served by Art19 (Wondery/Amazon), which handles dynamic ad insertion for the show. Use the sponsor list and ad-load data here to judge fit and to see which of your competitors already advertise on the show.

Where can I read Masters of Scale transcripts?

Every analysed episode on podintel has a full, timestamped transcript with the ad segments marked. Open any episode from the list on this page, or pull transcripts through the API and MCP server.

Full transcripts and ad data, coming soon
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