A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini
Apr 21, 2026 · 34 min
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EP · Masters of Scale · A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini33:54
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0:01Samsung design open lab is an open laboratory with a lot of experiments mixed with some commercial products.
0:11The reality is, if you let AI do everything, then your company is going to progressively look more and more like the other company because AI is going to become more and more like a commodity.
0:25You know, the human inputs, the interaction between the human perspective and the AI perspective is what is going to generate something that is original.
0:36That's Mauro Porcini, President and Chief Design Officer of Samsung.
0:40Since Mauro joined Samsung last year, I've been eager to talk with him about the Korean consumer tech giant, its competition with Apple, and the impact of AI on its products.
0:51This week, as part of Milan Design Week, Mauro unveiled a slew of new ideas and experiments that give a glimpse of Samsung's future and of what may drive the tech future for all of us.
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