Always be the challenger, with Savannah Bananas founder Jesse Cole

0:04In a few hours, we get to see thousands of people that had this game on the bucket list.

0:10And they're waiting outside, they're wearing their gear.

0:12And as soon as they see us, they start jumping up and down and getting excited to high-five us.

0:17And that's not just players and cast, that's our staff.

0:20They get excited.

0:21Oh, you work for the team?

0:24And if you can find that and continue to build that and talk about what matters most, it's not about the money, it's not about the sales, not about the revenue, it's not even about the growth.

0:33It's about the amazing moments that you get to create every day and feel that.

0:38It's the most contagious thing in the world.

0:46This is Masters of Scale.

0:48I'm Jeff Furman, your host this week on the show, Jesse Cole.

0:52The name you may not know off the bat, but Jesse is the founder of the Savannah Bananas and Fans First Entertainment.